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Posts by: Hir Mehta
Fascinating Chinese New Year marketing strategies
Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns…
- Jan 26
- 3 mins read
How to create compelling brand stories
The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re…
- Jan 19
- 3 mins read
Top brand animated videos
Businesses are now investing heavily in producing their own brand animated videos. And rightly so! These videos offer up many benefits: It encourages brand recognition and recall. It presents complex information in a simple, more…
- Jan 15
- 2 mins read
Planning for hybrid events in 2021
Planning for hybrid events in 2021 Despite the many difficulties the pandemic caused, it has goaded us to think outside the box. As a result, it provided more opportunities for businesses to look to innovations…
- Jan 11
- 2 mins read
How to be effectively creative in advertising
Advertising is one of the major cornerstones of any business. It is the medium by which word gets out. Executed effectively and efficiently, it can drive the sales through the roof. Amid the sea of…
- Jan 07
- 3 mins read
How to get design inspiration
With endless scroll design feeds, there are no limits to what you can find on the Internet. This allows designers to find a wide range of design inspiration from around the world, from design blogs…
- Jan 03
- 3 mins read
How to start a successful podcast
Podcasts have exploded in the last few years. In fact, in the US, over 90M Americans tune in to podcasts every month. This trend is real in other countries as well. This is why businesses…
- Dec 28
- 3 mins read
How brands leverage on special holidays for marketing
Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage…
- Dec 26
- 3 mins read
Top public relations campaigns of 2020
Top PR Campaigns of 2020 2020 saw the pandemic wreak havoc throughout the world, the world of public relations and marketing included. We had to reframe our usual way of doing things to adapt to…
- Dec 22
- 3 mins read
Intelligence quotient vs. emotional quotient
So we always hear about Intelligence Quotient and Emotional Quotient. Which between the two is more important when running a business? Let’s find out together. Intelligence Quotient (IQ) in a nutshell Intelligence Quotient, IQ for…
- Dec 18
- 2 mins read
Latest Posts
Three amazing social media campaign ideas and why they worked
- May 16, 2021
- 5 mins read
Do-It-For-Me (DIFM): The next evolution of the on-demand economy
- April 5, 2021
- 3 mins read
How SG Budget 2021 helps SMEs and Startups in Singapore
- March 12, 2021
- 19 mins read
The lady’s privilege for International Women’s Day
- March 8, 2021
- < 1 min read
Noteworthy Valentine’s Day Campaigns for 2021
- March 3, 2021
- 3 mins read