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Posts by: Hir Mehta

Fascinating Chinese New Year marketing strategies
Branding and Marketing Digital and Social Media

Fascinating Chinese New Year marketing strategies

Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns…

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Hir Mehta
  • Jan 26
  • 3 mins read
How to create compelling brand stories
Branding and Marketing Public Relations

How to create compelling brand stories

The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re…

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Hir Mehta
  • Jan 19
  • 3 mins read
Top brand animated videos
Branding and Marketing Media Production

Top brand animated videos

Businesses are now investing heavily in producing their own brand animated videos. And rightly so! These videos offer up many benefits: It encourages brand recognition and recall. It presents complex information in a simple, more…

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Hir Mehta
  • Jan 15
  • 2 mins read
Planning for hybrid events in 2021
Event Management

Planning for hybrid events in 2021

Planning for hybrid events in 2021 Despite the many difficulties the pandemic caused, it has goaded us to think outside the box. As a result, it provided more opportunities for businesses to look to innovations…

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Hir Mehta
  • Jan 11
  • 2 mins read
How to be effectively creative in advertising
Advertising Branding and Marketing

How to be effectively creative in advertising

Advertising is one of the major cornerstones of any business. It is the medium by which word gets out. Executed effectively and efficiently, it can drive the sales through the roof. Amid the sea of…

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Hir Mehta
  • Jan 07
  • 3 mins read
How to get design inspiration
Creative and Design

How to get design inspiration

With endless scroll design feeds, there are no limits to what you can find on the Internet. This allows designers to find a wide range of design inspiration from around the world, from design blogs…

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Hir Mehta
  • Jan 03
  • 3 mins read
How to start a successful podcast
Branding and Marketing Event Management

How to start a successful podcast

Podcasts have exploded in the last few years. In fact, in the US, over 90M Americans tune in to podcasts every month. This trend is real in other countries as well. This is why businesses…

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Hir Mehta
  • Dec 28
  • 3 mins read
How brands leverage on special holidays for marketing
Branding and Marketing Digital and Social Media

How brands leverage on special holidays for marketing

Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage…

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Hir Mehta
  • Dec 26
  • 3 mins read
Top public relations campaigns of 2020
Public Relations

Top public relations campaigns of 2020

Top PR Campaigns of 2020 2020 saw the pandemic wreak havoc throughout the world, the world of public relations and marketing included. We had to reframe our usual way of doing things to adapt to…

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Hir Mehta
  • Dec 22
  • 3 mins read
Intelligence quotient vs. emotional quotient
Talent Management

Intelligence quotient vs. emotional quotient

So we always hear about Intelligence Quotient and Emotional Quotient. Which between the two is more important when running a business? Let’s find out together. Intelligence Quotient (IQ) in a nutshell Intelligence Quotient, IQ for…

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Hir Mehta
  • Dec 18
  • 2 mins read
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