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Branding and Marketing
Public relations VS marketing
How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help…
- Oct 29
- 2 mins read
Colour psychology in marketing
Study after study shows that consumers are attracted primarily to the colour of advertisements. A deeper look into this topic reveals one glaring conclusion – that colours have psychological relevance where marketing is concerned. This…
- Oct 27
- 4 mins read
Creative brand efforts during COVID-19
Creative brand efforts during COVID-19 The unprecedented effects of COVID-19 have severely affected marketing efforts. As the world was forced to a standstill, businesses endeavoured to find ways to get the word out while being…
- Oct 17
- 4 mins read
Experiential marketing campaigns in the new normal
Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out. Its premise is simple – create a fun and memorable…
- Oct 15
- 2 mins read
Selecting brand influencers
How to choose the right influencers? Influencer marketing remains to be a force to reckon with. Engaging influencers give businesses the unique opportunity to tap into a vast network of potential clients and customers. Recent…
- Oct 13
- 3 mins read
Why call-to-action buttons are important
Being present online and promoting your products and services in various digital channels is great and all but these will mean nothing if your target audience won’t make concrete steps to complete a purchase or…
- Sep 27
- 2 mins read
Which should you use: boosted posts or Facebook ads?
If you’re new in the world of social media advertising, you might find it hard to choose which promotional tactic will work best for your business and your marketing goals. In Facebook, for instance, you’re…
- Sep 25
- 2 mins read
Different types of influencers
Influencers now play a huge role in every business’ marketing efforts. Because these people have highly engaged audiences, collaborating with them will benefit brands in terms of getting the word out there—whether on a new…
- Sep 23
- 2 mins read
Optimising your Facebook page for increased visibility
To gain traction in the online community, it is not enough to simply get a Facebook page set up and hope for people outside of your circle to like your posts. You need to go…
- Sep 21
- 3 mins read
How to integrate Snapchat in your social media strategy
Hey, there. Easy on ruling out Snapchat from your social media marketing strategy. There are over 218 million active users on this popular platform as of January 2020, making it one of the top 15…
- Sep 15
- 3 mins read
Latest Post
Public relations VS marketing
- 29th October 2020
- 2 mins read
Rising influencer categories in Singapore
- 28th October 2020
- 3 mins read
Colour psychology in marketing
- 27th October 2020
- 4 mins read
Amazing videos produced using smartphones
- 26th October 2020
- 3 mins read
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