Branding and Marketing

Noteworthy Valentine’s Day Campaigns for 2021

A day where guys burn their savings like a bullet train and girls sharing about their unique Valentine date experiences on social media, Valentine’s Day is celebrated both on a personal and a corporate level….

Mar 03
3 mins read

Branding and Marketing Digital and Social Media

Fascinating Chinese New Year marketing strategies

Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns…

Hir Mehta

Jan 26
3 mins read

Branding and Marketing Public Relations

How to create compelling brand stories

The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re…

Hir Mehta

Jan 19
3 mins read

Branding and Marketing Media Production

How to be effectively creative in advertising

Advertising is one of the major cornerstones of any business. It is the medium by which word gets out. Executed effectively and efficiently, it can drive the sales through the roof. Amid the sea of…

Hir Mehta

Jan 07
3 mins read

Branding and Marketing Event Management

How to start a successful podcast

Podcasts have exploded in the last few years. In fact, in the US, over 90M Americans tune in to podcasts every month. This trend is real in other countries as well. This is why businesses…

Hir Mehta

Dec 28
3 mins read

Branding and Marketing Digital and Social Media

How brands leverage on special holidays for marketing

Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage…

Hir Mehta

Dec 26
3 mins read

Branding and Marketing Digital and Social Media Public Relations

Asian brands that went viral

Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that…

Hir Mehta

Nov 28
3 mins read

Branding and Marketing Creative and Design

How typography can help you in your business?

Quick typography 101. It is the art of letter design and arrangement and through it, you can better get your message across. Here’s a quick guide on how typography can help you increase sales or…

Hir Mehta

Nov 22
5 mins read

Branding and Marketing Digital and Social Media Technology Development

Innovations that became popular during the pandemic

The unprecedented onslaught of COVID-19 has not hampered human ingenuity and resilience. As the pandemic reared its menacing head, people found ways not only to survive but to thrive in the new normal. Thanks to…

Hir Mehta