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Branding and Marketing
How to create compelling brand stories
The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re…
- Jan 19
- 3 mins read
Top brand animated videos
Businesses are now investing heavily in producing their own brand animated videos. And rightly so! These videos offer up many benefits: It encourages brand recognition and recall. It presents complex information in a simple, more…
- Jan 15
- 2 mins read
How to be effectively creative in advertising
Advertising is one of the major cornerstones of any business. It is the medium by which word gets out. Executed effectively and efficiently, it can drive the sales through the roof. Amid the sea of…
- Jan 07
- 3 mins read
How to start a successful podcast
Podcasts have exploded in the last few years. In fact, in the US, over 90M Americans tune in to podcasts every month. This trend is real in other countries as well. This is why businesses…
- Dec 28
- 3 mins read
How brands leverage on special holidays for marketing
Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage…
- Dec 26
- 3 mins read
Asian brands that went viral
Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that…
- Nov 28
- 3 mins read
How typography can help you in your business?
Quick typography 101. It is the art of letter design and arrangement and through it, you can better get your message across. Here’s a quick guide on how typography can help you increase sales or…
- Nov 22
- 5 mins read
Innovations that became popular during the pandemic
The unprecedented onslaught of COVID-19 has not hampered human ingenuity and resilience. As the pandemic reared its menacing head, people found ways not only to survive but to thrive in the new normal. Thanks to…
- Nov 14
- 2 mins read
Public relations VS marketing
How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help…
- Oct 29
- 2 mins read
Colour psychology in marketing
Study after study shows that consumers are attracted primarily to the colour of advertisements. A deeper look into this topic reveals one glaring conclusion – that colours have psychological relevance where marketing is concerned. This…
- Oct 27
- 4 mins read
Latest Posts
How to create compelling brand stories
- January 19, 2021
- 3 mins read
Top brand animated videos
- January 15, 2021
- 2 mins read
Planning for hybrid events in 2021
- January 11, 2021
- 2 mins read
How to be effectively creative in advertising
- January 7, 2021
- 3 mins read
How to get design inspiration
- January 3, 2021
- 3 mins read