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Influencer Engagement

Types of influencer campaigns
Digital and Social Media Influencer Engagement

Types of influencer campaigns

The power of influencer marketing campaigns can no longer be denied. Through their pull in social media space, businesses can reach a wide range of audience with one well-crafted campaign. Here are excellent types of…

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Roxanne Bernadette M. Yabyabin
  • Dec 08
The most creative event concepts
Event Management Influencer Engagement

The most creative event concepts

Due to the pandemic, 2020 has been a tough year for the events industry. However, with these creative event concepts adjusted to fit the times, you will definitely pull it off much to the benefit…

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Roxanne Bernadette M. Yabyabin
  • Nov 16
Rising influencer categories in Singapore
Influencer Engagement

Rising influencer categories in Singapore

Influencer marketing is alive and well in Singapore. In fact, there is an emerging group of influencers from various niches who have amassed thousands of followers among them. So what exactly are the rising influencer…

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Roxanne Bernadette M. Yabyabin
  • Oct 28
Live-streaming changes commerce
Digital and Social Media Event Management Influencer Engagement

Live-streaming changes commerce

As more and more brick-and-mortar shops brought their wares online, it no longer was enough to be yet another virtual store. One had to have an edge to stand out since, for the first time,…

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Roxanne Bernadette M. Yabyabin
  • Oct 19
Selecting brand influencers
Branding and Marketing Influencer Engagement

Selecting brand influencers

How to choose the right influencers? Influencer marketing remains to be a force to reckon with. Engaging influencers give businesses the unique opportunity to tap into a vast network of potential clients and customers.  Recent…

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Roxanne Bernadette M. Yabyabin
  • Oct 13
Different types of influencers
Branding and Marketing Influencer Engagement

Different types of influencers

Influencers now play a huge role in every business’ marketing efforts. Because these people have highly engaged audiences, collaborating with them will benefit brands in terms of getting the word out there—whether on a new…

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Rhoda Dejito
  • Sep 23
How to effectively rank in YouTube
Digital and Social Media Influencer Engagement

How to effectively rank in YouTube

If you think uploading your latest vlog will make you viral and earn you thousands of YouTube subscribers, then you need to sit down and reassess your YouTube strategy.

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Rhoda Dejito
  • Sep 17
How to integrate Snapchat in your social media strategy
Branding and Marketing Digital and Social Media Influencer Engagement

How to integrate Snapchat in your social media strategy

Hey, there. Easy on ruling out Snapchat from your social media marketing strategy. There are over 218 million active users on this popular platform as of January 2020, making it one of the top 15…

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Lea Reyes
  • Sep 15
Instagram Reels vs TikTok
Branding and Marketing Digital and Social Media Influencer Engagement

Instagram Reels vs TikTok

Facebook recently released its own TikTok clone and it has got everyone talking about it! Dubbed as Reels, this new Instagram feature allows users to share short videos using a variety of creative elements that…

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Rhoda Dejito
  • Sep 09
Avoid getting flagged for copyrighted music on YouTube
Branding and Marketing Creative and Design Influencer Engagement Media Production

Avoid getting flagged for copyrighted music on YouTube

Being a content creator is great and all… until you encounter a legal issue related to the music you uploaded to go along with your video. It can be frustrating how you spend a lot…

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Rhoda Dejito
  • Sep 04
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Latest Posts

Three amazing social media campaign ideas and why they worked

Three amazing social media campaign ideas and why they worked

  • May 16, 2021
Do-It-For-Me (DIFM): The next evolution of the on-demand economy

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

  • April 5, 2021
How SG Budget 2021 helps SMEs and Startups in Singapore

How SG Budget 2021 helps SMEs and Startups in Singapore

  • March 12, 2021
The lady’s privilege for International Women’s Day

The lady’s privilege for International Women’s Day

  • March 8, 2021
Noteworthy Valentine’s Day Campaigns for 2021

Noteworthy Valentine’s Day Campaigns for 2021

  • March 3, 2021

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