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    • Start (Coming soon)
      • Start Your Business Take steps to take your passion to reality.
      • Build Your Store Build exactly the e-commerce website you want.
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      • Market Your Business Find and sell to the right shoppers.
      • Manage Everything One dashboard for your business.
      • Store Owner Guide Building a new store on WooCommerce?
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Store Owner Guide

Building a new store on WooCommerce?

  • Introduction

Start your new store with our guide.

You’ve chosen the most customisable platform for your online business.

Start a new store and let our introductory tips and articles below guide you from setup to the first sale.

Audience

Find shoppers with content marketing and SEO tools.

Campaigns

Reach your audience and promote products.

Insights

Improve each campaign with reports.

First things to customise

When setting up your store, some of the first things you'll need to make choices about our homepage design, menus, site structure, and payment and shipping options. Read more and start customising.

Goal: Choose a theme and design your homepage and explore payments and shipping options.

  Learn how to target audiences on social media.
  Find out how to build your audience on Instagram.

Set up products and pages

What are you selling? Be sure to understand your options around product types and payment options.

Read more about the important features of an e-commerce site's design, and then start setting up products, pages, categories, and variations.

Goal: Create your products and pages.

Add store features and functionality

The easiest way to add features and functionality, customise your customer journey, optimise checkout, and more - is with WooCommerce extensions.

Learn how to install an extension, then browse the most popular free and paid WooCommerce extensions.

Goal: Add an extension to your store.

Tips for making your first sale

Once you're all set up, driving traffic to your store to make your first sale is the next chapter. Email, SEO, social media, and live chat are all worth exploring.

View our top ten (10) marketing extensions and learn how to spend your first USD 50 on marketing.

Goal: Connect Facebook and MailChimp.

Measure and track performance

Understanding key e-commerce metrics, as well as what reporting options are built into WooCommerce, is a great start, but for insights and conversion optimisation, we recommend connecting to Google Analytics. Read more and start measuring.

Goal: Connect Google Analytics.

Maintenance, security and privacy

Be guided by our security checklists to ensure your store is safe and secure, and learn best practice for updating WooCommerce, and storing customer data. Read more and secure your store.

Goal: Pre and post launch security checked.

Join the WooCommerce community

Something customers consistently tell us they love about WooCommerce, is the encouragement and support of our global community. From forums to tutorials to Slack chats to local meetups - get involved. Read more and get connected.

Goal: Join the WooCommerce community.

Keep learning with free resources

Features

Course

Find out how to build and grow a profitable business.

Features

Podcasts

Tune in for actionable advice and business tips.

Features

Blog

Explore a collection of resources about starting your own business.

Features

Guides

Jumpstart your small business knowledge with a variety of guides.

Trusted by over 50,000 small and large organisations

What our customers say

You made it so simple. My new site is so much faster and easier to work with than my old site. I choose the page, make the change and click save. Thanks, guys.

- Allison Harvard, Business Owner, MakeShift

Wow, that was one of the quickest replies! I appreciate it. I currently don’t need any change, but it’s good to know you’ll be able to assist.

- Ben Gates, Business Owner

Wow. I just updated my site, and it was SO SIMPLE. I am blown away. You guys are genuinely kickass. Thanks for being so awesome. High fives!

- Hillary Thompson, Anonymous
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