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Explore the latest stories on the PINC 360 blog to learn more about our path-breaking innovations and relevant industry trends.
Public relations VS marketing
How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help…
- Oct 29
- 2 mins read
Rising influencer categories in Singapore
Influencer marketing is alive and well in Singapore. In fact, there is an emerging group of influencers from various niches who have amassed thousands of followers among them. So what exactly are the rising influencer…
- Oct 28
- 3 mins read
Colour psychology in marketing
Study after study shows that consumers are attracted primarily to the colour of advertisements. A deeper look into this topic reveals one glaring conclusion – that colours have psychological relevance where marketing is concerned. This…
- Oct 27
- 4 mins read
Amazing videos produced using smartphones
Smartphones have evolved at an incredible pace since it came out in the early 2000s. Top tier ones have features that rival top quality video producing equipment. Because of these innovations, the entertainment industry is…
- Oct 26
- 3 mins read
Live-streaming changes commerce
As more and more brick-and-mortar shops brought their wares online, it no longer was enough to be yet another virtual store. One had to have an edge to stand out since, for the first time,…
- Oct 19
- 5 mins read
Creative brand efforts during COVID-19
Creative brand efforts during COVID-19 The unprecedented effects of COVID-19 have severely affected marketing efforts. As the world was forced to a standstill, businesses endeavoured to find ways to get the word out while being…
- Oct 17
- 4 mins read
Experiential marketing campaigns in the new normal
Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out. Its premise is simple – create a fun and memorable…
- Oct 15
- 2 mins read
Selecting brand influencers
How to choose the right influencers? Influencer marketing remains to be a force to reckon with. Engaging influencers give businesses the unique opportunity to tap into a vast network of potential clients and customers. Recent…
- Oct 13
- 3 mins read
Website design trends for 2020
Despite all these new flashy digital platforms coming up one by one, owning a website is still considered a necessary asset to showcase your ideas, be it of a corporate nature or a personal one….
- Oct 07
- 2 mins read
Keeping your Zoom meetings safe: the best practices
If there’s one platform that gained sudden popularity and heavy usage due to the coronavirus, it would be Zoom (aside from Tiktok, of course).
- Oct 05
- 2 mins read
Latest Post
Public relations VS marketing
- 29th October 2020
- 2 mins read
Rising influencer categories in Singapore
- 28th October 2020
- 3 mins read
Colour psychology in marketing
- 27th October 2020
- 4 mins read
Amazing videos produced using smartphones
- 26th October 2020
- 3 mins read
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