Digital and Social Media

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Do-It-For-Me (DIFM): The next evolution of the on-demand economy

DIFM (do-it-for-me) solutions have always existed as a viable business strategy as it utilises the scaling efficiency of leveraging existing resources. When used strategically, combined with various DIY (do-it-yourself) tools, business owners can fully maximise…

Apr 05

Branding and Marketing Digital and Social Media

Fascinating Chinese New Year marketing strategies

Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns…

Roxanne Bernadette M. Yabyabin

Jan 26

Branding and Marketing Digital and Social Media

How brands leverage on special holidays for marketing

Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage…

Roxanne Bernadette M. Yabyabin

Dec 26

Digital and Social Media Technology Development

Web development trends of 2020

Web development trends of 2020 With more and more brands going online, businesses need to invest in web development to stand out. From the user interface to over-all aesthetics, being on-point while online truly makes…

Roxanne Bernadette M. Yabyabin

Dec 16

Advertising Digital and Social Media

How to generate leads using digital platforms

How to generate leads using digital platforms Generating leads is one of the main strategies in digital marketing. It’s a killing two birds with one stone situation. Through lead generation, not only will you increase…

Roxanne Bernadette M. Yabyabin

Dec 10

Digital and Social Media Influencer Engagement

Types of influencer campaigns

The power of influencer marketing campaigns can no longer be denied. Through their pull in social media space, businesses can reach a wide range of audience with one well-crafted campaign. Here are excellent types of…

Roxanne Bernadette M. Yabyabin

Dec 08

Branding and Marketing Digital and Social Media Public Relations

Asian brands that went viral

Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that…

Roxanne Bernadette M. Yabyabin

Nov 28

Branding and Marketing Digital and Social Media Technology Development

Innovations that became popular during the pandemic

The unprecedented onslaught of COVID-19 has not hampered human ingenuity and resilience. As the pandemic reared its menacing head, people found ways not only to survive but to thrive in the new normal. Thanks to…

Roxanne Bernadette M. Yabyabin