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Relevant press release or uncomplicated press release
Public Relations

Relevant press release or uncomplicated press release

A press release is the life blood of your content. It is direct information about your brand and what you have been doing. This is why it is very important that you master the art of composing a good press release. Question is – do you go for a relevant press release or its uncomplicated…

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Roxanne Bernadette M. Yabyabin
  • February 11, 2021
How to create compelling brand stories
Branding and Marketing Public Relations

How to create compelling brand stories

The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re going. A brand story has the power to connect with your audience and win loyal patronage, so make sure you…

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Roxanne Bernadette M. Yabyabin
  • January 19, 2021
Top public relations campaigns of 2020
Public Relations

Top public relations campaigns of 2020

Top PR Campaigns of 2020 2020 saw the pandemic wreak havoc throughout the world, the world of public relations and marketing included. We had to reframe our usual way of doing things to adapt to the so-called new normal. However, as history would show when time and time again when push comes to shove, forces…

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Roxanne Bernadette M. Yabyabin
  • December 22, 2020
Asian brands that went viral
Branding and Marketing Digital and Social Media Public Relations

Asian brands that went viral

Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that went viral with amazing campaigns that captured the hearts and minds of audiences the world over. Viral Marketing Before going…

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Roxanne Bernadette M. Yabyabin
  • November 28, 2020
How to ensure a good relationship with the media
Public Relations

How to ensure a good relationship with the media

Engaging media comes part and parcel with PR and marketing. Having a good working relationship with media is advantageous for any brand that’s constantly trying to get the word out. So how can you effectively engage potential mouthpieces that can help you widen your reach? Here are some pro-tips to ensure a good relationship with…

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Roxanne Bernadette M. Yabyabin
  • November 10, 2020
Public relations vs. marketing
Branding and Marketing Public Relations

Public relations vs. marketing

How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help you differentiate between public relations and marketing. Definition Let’s begin with the most fundamental difference – definition. Marketing is associated…

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Roxanne Bernadette M. Yabyabin
  • October 29, 2020

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