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Branding and Marketing

Three amazing social media campaign ideas and why they worked
Branding and Marketing

Three amazing social media campaign ideas and why they worked

As a marketer, social media campaigns are one of a few great ways to promote your brand or market your product or services. It’s for the best that you keep your social media content postings…

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Edmund Lee
  • May 16
Noteworthy Valentine’s Day Campaigns for 2021
Branding and Marketing

Noteworthy Valentine’s Day Campaigns for 2021

A day where guys burn their savings like a bullet train and girls sharing about their unique Valentine date experiences on social media, Valentine’s Day is celebrated both on a personal and a corporate level….

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Roxanne Bernadette M. Yabyabin
  • Mar 03
Fascinating Chinese New Year marketing strategies
Branding and Marketing Digital and Social Media

Fascinating Chinese New Year marketing strategies

Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns…

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Roxanne Bernadette M. Yabyabin
  • Jan 26
How to create compelling brand stories
Branding and Marketing Public Relations

How to create compelling brand stories

The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re…

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Roxanne Bernadette M. Yabyabin
  • Jan 19
Top brand animated videos
Branding and Marketing Media Production

Top brand animated videos

Businesses are now investing heavily in producing their own brand animated videos. And rightly so! These videos offer up many benefits: It encourages brand recognition and recall. It presents complex information in a simple, more…

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Roxanne Bernadette M. Yabyabin
  • Jan 15
How to be effectively creative in advertising
Advertising Branding and Marketing

How to be effectively creative in advertising

Advertising is one of the major cornerstones of any business. It is the medium by which word gets out. Executed effectively and efficiently, it can drive the sales through the roof. Amid the sea of…

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Roxanne Bernadette M. Yabyabin
  • Jan 07
How to start a successful podcast
Branding and Marketing Event Management

How to start a successful podcast

Podcasts have exploded in the last few years. In fact, in the US, over 90M Americans tune in to podcasts every month. This trend is real in other countries as well. This is why businesses…

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Roxanne Bernadette M. Yabyabin
  • Dec 28
How brands leverage on special holidays for marketing
Branding and Marketing Digital and Social Media

How brands leverage on special holidays for marketing

Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage…

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Roxanne Bernadette M. Yabyabin
  • Dec 26
Asian brands that went viral
Branding and Marketing Digital and Social Media Public Relations

Asian brands that went viral

Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that…

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Roxanne Bernadette M. Yabyabin
  • Nov 28
How typography can help you in your business?
Branding and Marketing Creative and Design

How typography can help you in your business?

Quick typography 101. It is the art of letter design and arrangement and through it, you can better get your message across. Here’s a quick guide on how typography can help you increase sales or…

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Roxanne Bernadette M. Yabyabin
  • Nov 22
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Latest Posts

Three amazing social media campaign ideas and why they worked

Three amazing social media campaign ideas and why they worked

  • May 16, 2021
Do-It-For-Me (DIFM): The next evolution of the on-demand economy

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

  • April 5, 2021
How SG Budget 2021 helps SMEs and Startups in Singapore

How SG Budget 2021 helps SMEs and Startups in Singapore

  • March 12, 2021
The lady’s privilege for International Women’s Day

The lady’s privilege for International Women’s Day

  • March 8, 2021
Noteworthy Valentine’s Day Campaigns for 2021

Noteworthy Valentine’s Day Campaigns for 2021

  • March 3, 2021

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