As a marketer, social media campaigns are one of a few great ways to promote your brand or market your product or services. It’s for the best that you keep your social media content postings consistently of high quality and engaging standards.
Your social media campaigns should always be filled with energy and excitement to keep your followers expectant and ever-invigorated. Without much ado, here are three amazing social media campaign ideas that are more than likely to keep your followers invigorated and boost your engagement rates!
1. Coors Light #CouldUseABeer
Let’s face it – right now, America #CouldUseABeer. Tell us who could use a 6 pack and why. We’re buying.
Beer purch. req’d. Offer varies by state. See bio for T&C link. Ends 6/1/20.
— Coors Light (@CoorsLight) April 28, 2020
Platforms used: Twitter
What Coors Light did: Coors Light has recently run some of the funniest campaigns, such as the Clone Machine, which encourages people to film a 30-second video loop of themselves looking fascinated during video calls so that they can sneak away and get a drink. It’s brilliant. That definition comes right after their most recent social media ad campaign, #CouldUseABeer. Coors Light gave a six-pack to anyone who tweeted at them with the campaign hashtag for a short period.
They kept up the giveaway until they gave away 500,000 beers to grateful clients. The #CouldUseABeer campaign was motivated by a recent Coors Light social media victory. They replied to a 93-year-old woman’s requests for alcohol, which went viral after she put a sign in her window demanding beer during her quarantine.
Why it worked: For one particular reason: everybody likes free things. Holding a promotion is a perfect way to raise brand visibility and stoke optimistic feelings.
Coors Light, on the other hand, got a head start thanks to the strong media response to their quarantine giveaway. This acted as a springboard for them to begin their campaign and obtain even more exposure.
What you can learn: It’s just about timing. Coors Light not only offered a promotion that provided a solution to the fatigue and tension of a global epidemic but they also properly utilised their recent 15 minutes of fame. When your brand has a grip on the spotlight, don’t waste it.
2. Hello BC’s #ExploreBCLater
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Platforms used: Instagram, Facebook, Twitter
What Hello BC did: The tourism sector has had a difficult year, with air traffic down 95% and almost all cancelling summer vacation plans. It’s difficult to transform it into a destination-focused campaign, but Hello BC, the regional tourism authority, nailed it with their #ExploreBCLater initiative. Hello BC spread a note of social awareness in the face of the coronavirus across all media networks, urging others to stay home and #ExploreBCLater. The initiative was a spin-off of their branded hashtag, #ExploreBC, and it capitalized on the brand’s existing recognition and usage.
The #ExploreBCLater initiative, which included posts from business partners, invited travellers to share photographs and videos from their travels around the province on social media, providing virtual tours and keeping these travel destinations top of mind. The hashtag has been used over 9,500 times on Instagram so far, with additional mentions on Twitter and Facebook.
Why it worked: User-generated content (UGC) fuels this campaign, which helps your brand build its reputation by leveraging the audiences and social media channels of influential users. UGC also assists brands in expanding their content library by allowing them to collect high-quality visual assets from other users and resharing them with their permission. Travel bloggers, who have been hard-hit by the global pandemic, will benefit from the #ExploreBCLater campaign. They can repurpose their existing assets into new posts by participating in the #ExploreBCLater campaign. When running a social media campaign, it’s critical to provide participants with something of value.
What you can learn: Sometimes you just have to roll with the punches and figure out how to adapt to difficult situations. This campaign is an excellent example of turning lemons into lemonade, as it created a feel-good campaign that kept audiences interested in BC as a travel destination while also conveying a responsible and caring message.
3. Starbucks #WhatsYourName
Platforms used: Twitter, Instagram, Facebook, YouTube & traditional advertising
What Starbucks did: Starbucks UK launched the #WhatsYourName campaign in February in collaboration with Mermaids, an organization that supports transgender and gender-diverse youth. Starbucks’ values-driven campaign, which combined TV advertising and social media engagement, focused on the company’s desire to be inclusive of people of all genders by honouring their chosen names. The campaign builds on a well-known aspect of the Starbucks experience—having your name written on the side of your cup—by pledging to honour customers’ preferred names.
The #WhatsYourName hashtag was used by users on social media in a heart-warming (and award-winning) campaign. They also encouraged people to use the campaign hashtag to share photos of their mermaid tail cookie, which raised funds for Mermaids.
Why it worked: To generate buzz on social media, this campaign used one of the most traditional advertising methods, a TV spot. They came up with a straightforward campaign hashtag. They also led with their values, allowing this campaign to have a genuine emotional impact.
What you can learn: Many businesses ignore politicized issues, but your staff and clients eventually expect you to make the planet a safer environment. They want corporations to take the lead on topics of diversity and community. Through the #WhatsYourName hashtag, Starbucks drew a lot of criticism, but they still gained a lot of supporters for standing up for a good cause. This was particularly important after they were openly chastised in 2018 over a racist incident at one of their US locations. Starbucks is able to restore faith and confidence for their customers by using #WhatsYourName to share campaign messages of inclusivity and respect, as well as remind the world what kind of organization they want to be.
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