Three amazing social media campaign ideas and why they worked
As a marketer, social media campaigns are one of a few great ways to promote your brand or market your product or services. It’s for the best that you keep your social media content postings consistently of high quality and engaging standards. Your social media campaigns should always be filled with energy and excitement to…
- May 16, 2021
How brands leverage on special holidays for marketing
Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage marketing on special holidays The big WHY Before we go any further, brands need to understand the value of holiday…
- December 26, 2020
Types of influencer campaigns
The power of influencer marketing campaigns can no longer be denied. Through their pull in social media space, businesses can reach a wide range of audience with one well-crafted campaign. Here are excellent types of influencer campaigns that will definitely work for you! Affiliate marketing. This is one of the most popular types of influencer…
- December 8, 2020
Live-streaming changes commerce
As more and more brick-and-mortar shops brought their wares online, it no longer was enough to be yet another virtual store. One had to have an edge to stand out since, for the first time, there is a level playing field and anyone, absolutely anyone, could play. Recognising the desire for human interaction after months…
- October 19, 2020
How to make an infographic that stands out
Visual content plays a major role in attracting new visitors and sustaining engagement from your audience. With people’s short attention span, you need to bring in images, and even videos, just to add variety to the usual blocks of text that your readers usually encounter on a website or anywhere in social media.
- September 29, 2020
Instagram Reels vs TikTok
Facebook recently released its own TikTok clone and it has got everyone talking about it! Dubbed as Reels, this new Instagram feature allows users to share short videos using a variety of creative elements that include text, special effects, music, and seamless scene stitching. The launch of Reels came as perfect timing, with various world…
- September 9, 2020
Avoid getting flagged for copyrighted music on YouTube
Being a content creator is great and all… until you encounter a legal issue related to the music you uploaded to go along with your video. It can be frustrating how you spend a lot of hours and use up your energy to look for good tunes, only to discover that it gets muted by…
- September 4, 2020
Maximising the benefits of Instagram stories
Launched in 2016, Instagram Stories are posts that are either short clips or photos, which disappear from public view after 24 hours. They are usually used to give a person’s followers a sneak peek into his or her life but over the years, it has evolved into a tool for businesses to boost their follower…
- September 3, 2020
The beginner’s cheatsheet on social media marketing
If you still believe that social media marketing is a fad that shouldn’t be taken seriously, you’re actually missing out on a lot of opportunities online. With the unstoppable and continually increasing use of various social media platforms across Asia and the Pacific region, we cannot discount the fact that social media is no longer…
- September 1, 2020
Social media advertising – getting started
In the current pandemic situation, digital is the best way to reach your target audience. With everyone glued to their phones and laptop screens, social media advertising is the fastest way to reach them.
- August 8, 2020
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