Content syndication and what it can do for you
Creating daily or weekly content for a blog can be a bit of a tall order, and building an audience for a blog an even taller one. However, it goes without saying that one of the main benefits of content syndication is an increased audience and increased audience awareness.
- September 23, 2019
How Influencer marketing can be incorporated for effective brand reach
Brand awareness and brand reach are but two of the many things which a successful business seeks. Given that influencers typically have a huge following consisting mostly of millennials, the rising trend of millennials looking up to influencers for lifestyle choices and opinions is becoming increasingly prevalent. Thus it is obvious that influencers wield the…
- September 12, 2019
SEO vs SMM, can you do without one or the other?
Search Engine Marketing (SEO) and Social Media Marketing (SMM) are two of the most important elements within your digital marketing strategy. While each practice has its merits, there is still the question of how relevant each one is to your strategy, and how does it fit into your digital marketing strategy. Diving deeper, it helps…
- September 4, 2019
Three hottest trends your marketing campaigns must ride on in 2019
As marketing trends come and go, there is always something new to be on the lookout for when having a digital strategy that is as impeccable as it can be. So here are five trends you should be on the lookout for which could bring plenty of benefits to your strategy.
- August 28, 2019
Should you focus on SEO or paid advertisements for your online marketing
The use of Search Engine Optimisation and Paid Ads have their own benefits. But oftentimes the benefits may not be obvious, and it takes some time to see it’s extent. One good way of gauging whether SEO or paid ads would suit your strategy is to understand your prospective customer base and then determining which…
- August 21, 2019
Here’s the main difference between keyword and demographic targeting
Ranking high on Search Engine Ranking Pages (SERP) is every website’s priority. To achieve that you’ll certainly need to consider what approach to take to achieve the best results, and two of the most common approaches are keyword targeting and demographic targeting. So what are the differences between the two?
- August 14, 2019
3 digital platforms essential to your marketing campaign in 2019
Digital marketing is as inescapable as having to go to work the next day, and with it comes the plethora of platforms to choose from. Thus making the choice of choosing the right platform a bit of an arduous one. But to make life a little easier, here are three essential platforms that you should…
- August 6, 2019
Using effective storytelling to create a compelling marketing campaign
In the recent decade, information has become so accessible to the point where you could find any information about almost anything you can think off. It’s a double-edged sword really; while – as a consumer – the convenience of being able to easily search for information means that your next purchase will be more informed,…
- July 9, 2019
What to consider when running your next social media campaign
If you’re looking to get the word out or if you’re looking to build your audience, then it’s only natural that a social media campaign is one of your options. However, as good an idea it may sound, there’s always considerations to think about when it comes to running a social media campaign tailored for…
- July 5, 2019
The benefits of A/B testing your social media campaigns
Maybe version 1 works best, maybe version 2 may be slightly better, but you’re on the fence about which realistically yields good results. A/B testing is the practice of using different variations of online experience to determine which performs better by presenting each version to users at random and then analyzing the results. It’s a…
- July 2, 2019
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