People's Inc. 360
  • Telegram : t.me/pinc360
    • SG 🇸🇬 : +65 8893 5368
    • US 🇺🇸 : +1 415 888 5503
  • Start (Coming soon)
    • Start Your Business Take steps to take your passion to reality.
    • Build Your Store Build exactly the e-commerce website you want.
    • Sell Everywhere Sell wherever your customers are.
    • Market Your Business Find and sell to the right shoppers.
    • Manage Everything One dashboard for your business.
    • Store Owner Guide Start building your new online store.
  • Platform
    • Unify Website Solution Building a website is made simple.
      • Unify All-in-one website management.
      • Unify WordPress Hosting The fastest, easiest and best-supported WordPress hosting.
      • Elementor Build it all with the world’s leading drag-and-drop website builder.
      • Web Application Firewall (WAF) The first layer of defence.
      • DNS Management Secure, fast, reliable and cost-effective network services.
      • Email Hosting Free @yourdomain email accounts.
      • Cloning Duplicate your existing websites or our templates.
      • WordPress Migration Move your existing WordPress sites.
      • Access Unify Hub Manage all your websites in one place.
    • Unify Mobile App (Beta) Launch your native mobile app.
    • Digital and Social Media Increase online presence and engage audiences.
      • Content Creation Get content for your business.
      • Instagram Engagement Marketing Fully automated engagement service.
      • Instagram Loop Giveaway Drive growth with celebrity and influencer marketing.
      • Social Media Management Share your brand story on social media.
    • Lead Generation Curating cold prospects to high-quality leads.
      • Instagram Growth Marketing Grow your Instagram following and leads.
      • LinkedIn Lead Generation Curating cold prospects from LinkedIn to high-quality leads.
    • Influencer Engagement (Beta) Connecting brands and content creators.
    • Brand Feature Improve credibility when “as seen on” media.
    • Access Unify Hub
    • View All Platform Services
  • Cart
    • Checkout
MY ACCOUNT
  • Digital and Social Media
  • Jul 02

The benefits of A/B testing your social media campaigns

The benefits of A/B testing your social media campaigns

Maybe version 1 works best, maybe version 2 may be slightly better, but you’re on the fence about which realistically yields good results. A/B testing is the practice of using different variations of online experience to determine which performs better by presenting each version to users at random and then analyzing the results.

It’s a good practice because it allows you to determine what changes should be made and what changes are actually yielding results.

“If you aren’t testing, you don’t know how effective your changes are. “You might have a correlation but no causation.” – Kyle Rush, VP of Engineering at Casper

But if you think A/B testing might be a little tedious, here are a few reasons why you should test your social media campaigns.

Enhanced user engagement

Every element of a page such as the subject line, CTA forms, layout, languages and colours etc. can be tested to see how users respond to them. By testing them one at a time, you will be able to determine which affected the user’s behaviours and which didn’t. The end result is a more nuanced page or app which is optimised for the user, making your page/app more intuitive for them, and a greater likelihood of generating leads.

Lower bounce rates

A/B testing allows you to identify what keeps users on the page/app. By identifying what makes them linger around, you’ll be more than likely to capitalise on the value of your content to attract users, ultimately leading to a conversion.

Ease of analysis

The results of A/B testing are linear – there is a clear winner and a clear loser.

“In the past, A/B testing metrics were just raw numbers and you’d have to interpret them to make a decision. “Now services like Optimizely make the decisions for you with stats engines following best practices.” – Kyle Rush, VP of Engineering at Casper

While many A/B testing services no include more sophisticated statistical analysis for users with varying levels of spreadsheet expertise, the final task of comparing those two experiences are still underwhelming in complexity.

Quick results

If you’re pressed for time and still need some data to go about, even a small sample size from an A/B test is able to provide actionable results to determine what changes are more likely to attract and engage users. Doing so can allow you to make quick and short order optimisation for new apps, websites and low converting pages.

Improved content

Just like the features around the page/app, ad copy; as an example, requires a plethora of improvements to demonstrate to users. Hence, the process of creation, evaluation and elimination will lead to a more refined final version for the end-user.

Those are just a few reasons to how A/B testing would benefit your social media campaigns. After all, there is always room for improvement.

Speak with us here and let us help you determine what works best for you!

brand management lead generation marketing pinc pinc360 social content social media social media tips website

Related Posts

Do-It-For-Me (DIFM): The next evolution of the on-demand economy
Digital and Social Media

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

DIFM (do-it-for-me) solutions have always existed as a viable business strategy as it utilises the scaling efficiency of leveraging on existing resources. When used strategically, combined with various DIY (do-it-yourself) tools, business owners will be able to fully maximise their operations and output with proper time management. The recent comeback trend on DIFM solutions may…

Edmund Lee
  • Apr 05
Introduction to Instagram Professional Dashboard
Digital and Social Media

Introduction to Instagram Professional Dashboard

Instagram is known for being one of the most prominent apps in this day and age with approximately one billion unique active users every month. Over the years, there have been significant changes in Instagram….

Roxanne Bernadette M. Yabyabin
  • Feb 22

Post a Comment

Basket

Product categories

  • Academy (1)
  • Agency (9)
    • Branding and Marketing (5)
    • Digital and Social Media (4)
  • Platform (17)
    • Digital and Social Media (11)
    • Lead Generation (3)
    • Public Relations (1)
    • Technology Development (2)

Categories

Latest Posts

Three amazing social media campaign ideas and why they worked

Three amazing social media campaign ideas and why they worked

  • May 16, 2021
Do-It-For-Me (DIFM): The next evolution of the on-demand economy

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

  • April 5, 2021
How SG Budget 2021 helps SMEs and Startups in Singapore

How SG Budget 2021 helps SMEs and Startups in Singapore

  • March 12, 2021
The lady’s privilege for International Women’s Day

The lady’s privilege for International Women’s Day

  • March 8, 2021
Noteworthy Valentine’s Day Campaigns for 2021

Noteworthy Valentine’s Day Campaigns for 2021

  • March 3, 2021

Company

  • About Us Coming soon

Community

  • People's Inc.
  • People's Inc. Influence

Partners

  • Partner Programmes Beta
  • Affiliate Programme Beta
  • Reseller Programme Coming soon
  • Agency Programme Coming soon
  • Influencer Programme Coming soon

Resources

  • Blog
  • Forum Coming soon
  • Developers Coming soon
  • Knowledge Base Coming soon
  • Embed Tools Coming soon

Support

  • Help Desk Beta
  • Live Chat
  • Contact Us

Copyright © 2019-2023, People's Inc. 360 (PINC 360).
A company of People's Inc. (PINC). All rights reserved.
Designed by Royal Privileged.