If you’re looking to get the word out or if you’re looking to build your audience, then it’s only natural that a social media campaign is one of your options. However, as good an idea it may sound, there’s always considerations to think about when it comes to running a social media campaign tailored for your products or services. So here are a few things to consider when it comes to running your next social media campaign
Define your goals
Have a clear set of primary and secondary goals, then proceed to list out how you will measure the success of the campaign. Typical objectives include lead generation, increasing brand awareness, direct sales etc.
Know your platform
Whether it’s Instagram, Facebook or any other social media platform; each of them entails their own rules regarding how you can conduct campaign. In Facebook’s case, they have a plethora of stringent regulations on how a campaign can be hosted, to how a winner can be selected and contacted. Read more on their rules here.
Dig deep into the app toolbox
While simple campaigns on existing social media platforms would usually suffice – “RT to be eligible for the contest” – using dedicated applications or branded landing pages and creating contests, promotions etc could yield greater results. Explore this option with applications such as Buddymedia.
Creating a dedicated social landing page for your campaign
Speaking of landing pages, it would certainly help your situation by doing so as it instantaneously makes life easier for anyone interested in your campaign because it immediately informs them that they are in the correct location. Meaning they wouldn’t have to spend time navigating around your homepage trying to make sense of everything, and making life easier for your users would certainly go a long way.
Leverage the reach of an influencer
If the typical number of followers a micro-influencers already has is respectable, just imagine what you can achieve with a full fledge influencer. By collaborating with one, you’ll be able to reach onwards of thousands of followers with their help; garnering your campaign the reach it deserves. But if you’re going down this path, be sure to have a solid pitch on how your campaign would be constructive to them.
Measure the success of your campaign
What’s the point of spending the time and resources to run a campaign if you’re unsure about it’s success? Take some time to review the success of your metrics and take action on aspects of your campaign that can be improved.
That said, it also helps greatly to follow up with your contacts acquired throughout the campaign. While it may take a great amount of time to establish a long term relationship with your contacts, do utilise your social CRM to identify the new connections created during the duration of the campaign, reaching out to them once more.
Red Bull is by no means an established brand, but a little awareness on what’s the latest thing out of their doors wouldn’t hurt. One brilliant example of a social media campaign is their promotion of their of the tropical flavored “Summer Edition” energy drink for the Australian market. Through the effective understanding of their consumer’s social path on Instagram – the use of their #thissummer hashtag – they were able to capitalise Instagram’s huge audience base and level of user engagement to extend its brand awareness. Read more on their story here.
At the end of the day, they managed to achieve:
– A 10-point lift in top-of-mind awareness
– A 9-point lift in favourability
– A 7-point drop in the unconvinced market
– A reach of 1.2 million Consumers
It goes to show that the arm of social media is long and undoubtedly reaches far, so with a little bit of planning and with the right platforms and tools, obtaining a decent result from your social media campaign is not as far fetched as it seems.
Speak with us here and let us help you determine what works best for you!
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