social media marketing | People's Inc. 360

How brands leverage on special holidays for marketing

Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage…

Roxanne Bernadette M. Yabyabin

Dec 26

Digital and Social Media Influencer Engagement

Types of influencer campaigns

The power of influencer marketing campaigns can no longer be denied. Through their pull in social media space, businesses can reach a wide range of audience with one well-crafted campaign. Here are excellent types of…

Roxanne Bernadette M. Yabyabin

Dec 08

Branding and Marketing Digital and Social Media Public Relations

Asian brands that went viral

Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that…

Roxanne Bernadette M. Yabyabin

Nov 28

Influencer Engagement

Rising influencer categories in Singapore

Influencer marketing is alive and well in Singapore. In fact, there is an emerging group of influencers from various niches who have amassed thousands of followers among them. So what exactly are the rising influencer…

Roxanne Bernadette M. Yabyabin

Oct 28

Media Production

Amazing videos produced using smartphones

Smartphones have evolved at an incredible pace since it came out in the early 2000s. Top tier ones have features that rival top quality video producing equipment. Because of these innovations, the entertainment industry is…

Roxanne Bernadette M. Yabyabin

Oct 26

Branding and Marketing Digital and Social Media

Experiential marketing campaigns in the new normal

Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out. Its premise is simple – create a fun and memorable…

Roxanne Bernadette M. Yabyabin

Oct 15

Branding and Marketing Influencer Engagement

Selecting brand influencers

How to choose the right influencers? Influencer marketing remains to be a force to reckon with. Engaging influencers give businesses the unique opportunity to tap into a vast network of potential clients and customers. Recent…

Roxanne Bernadette M. Yabyabin

Oct 13

Digital and Social Media

20 digital marketing terms you should know

Want to be ahead of the curve where digital marketing is concerned? Then you have to speak the right language! Here are 20 digital marketing jargon every digital marketer must know!

Lea Reyes

Sep 11

Branding and Marketing Digital and Social Media Influencer Engagement

Instagram Reels vs TikTok

Facebook recently released its own TikTok clone and it has got everyone talking about it! Dubbed as Reels, this new Instagram feature allows users to share short videos using a variety of creative elements that…

Rhoda Dejito

Sep 09

Branding and Marketing Digital and Social Media Influencer Engagement

Maximising the benefits of Instagram stories

Launched in 2016, Instagram Stories are posts that are either short clips or photos, which disappear from public view after 24 hours. They are usually used to give a person’s followers a sneak peek into…

Rhoda Dejito