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How to convert via your Facebook post
Branding and Marketing Digital and Social Media

How to convert via your Facebook post

There is no other reason why you registered your business on Facebook other than to let other users find it. You want to use it as a channel that funnels readers into your website, or better still, your brick and mortar. Hence, we want to help you make the MOST out of it. It may…

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Rachel
  • November 20, 2019
Why you should not pay for social fakes!
Branding and Marketing Digital and Social Media

Why you should not pay for social fakes!

Do we like fakers? Nope. We see them everywhere, especially in the business world. Some laud your services and products but trash talk about them behind your backs. There are also business mates who ‘steal’ opportunities when we least expect it. Fakers makes things ugly. But what about fake Instagram followers? They are not real…

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Rachel
  • November 12, 2019
Managing multiple Facebook Pages without freaking out!
Branding and Marketing Digital and Social Media

Managing multiple Facebook Pages without freaking out!

Social media is fun if you are doing personal updates. You are not tied to a business and not trying to make money out of it. However, the tables are turned when you are managing a business account. Worse still – if you are managing a few business accounts! *gasp* You may be working as…

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Rachel
  • October 29, 2019
Getting the most from festive periods with influencer marketing
Branding and Marketing

Getting the most from festive periods with influencer marketing

Halloween is just around the corner, and you know what this means… Apart from trick or treating, it’s the time of working with your favourite influencers and getting your messages out. So here are just a few tips to let you get the best from this spooky festival. Plan ahead Have in mind what objectives…

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Roxanne Bernadette M. Yabyabin
  • October 21, 2019
Content syndication and what it can do for you
Branding and Marketing

Content syndication and what it can do for you

Creating daily or weekly content for a blog can be a bit of a tall order, and building an audience for a blog an even taller one. However, it goes without saying that one of the main benefits of content syndication is an increased audience and increased audience awareness. What is content syndication? Content syndication…

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Roxanne Bernadette M. Yabyabin
  • September 23, 2019
How Influencer marketing can be incorporated for effective brand reach
Branding and Marketing

How Influencer marketing can be incorporated for effective brand reach

Brand awareness and brand reach are but two of the many things which a successful business seeks. Given that influencers typically have a huge following consisting mostly of millennials, the rising trend of millennials looking up to influencers for lifestyle choices and opinions is becoming increasingly prevalent. Thus it is obvious that influencers wield the…

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Roxanne Bernadette M. Yabyabin
  • September 12, 2019
SEO vs SMM, can you do without one or the other?
Branding and Marketing

SEO vs SMM, can you do without one or the other?

Search Engine Marketing (SEO) and Social Media Marketing (SMM) are two of the most important elements within your digital marketing strategy. While each practice has its merits, there is still the question of how relevant each one is to your strategy, and how does it fit into your digital marketing strategy. Diving deeper, it helps…

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Roxanne Bernadette M. Yabyabin
  • September 4, 2019
Three hottest trends your marketing campaigns must ride on in 2019
Branding and Marketing

Three hottest trends your marketing campaigns must ride on in 2019

As marketing trends come and go, there is always something new to be on the lookout for when having a digital strategy that is as impeccable as it can be. So here are five trends you should be on the lookout for which could bring plenty of benefits to your strategy.

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Roxanne Bernadette M. Yabyabin
  • August 28, 2019
3 digital platforms essential to your marketing campaign in 2019
Branding and Marketing

3 digital platforms essential to your marketing campaign in 2019

Digital marketing is as inescapable as having to go to work the next day, and with it comes the plethora of platforms to choose from. Thus making the choice of choosing the right platform a bit of an arduous one. But to make life a little easier, here are three essential platforms that you should…

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Roxanne Bernadette M. Yabyabin
  • August 6, 2019
Why should you focus on marketing to the right crowd instead of targeting everyone
Branding and Marketing

Why should you focus on marketing to the right crowd instead of targeting everyone

It goes without saying that marketing is a must within any business practice, an accompanying question would be – who do we market our services/products to? While it is tempting to get the word out to as many people as possible, it’s like placing bets on all the numbers of a roulette wheel – it…

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Roxanne Bernadette M. Yabyabin
  • August 2, 2019
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