Social media is fun if you are doing personal updates. You are not tied to a business and not trying to make money out of it. However, the tables are turned when you are managing a business account.
Worse still – if you are managing a few business accounts!
You may be working as a digital marketer, aiding several brands in the generation and posting of content on their social accounts.
You might be a business person who has several businesses under your care, and along with it, social media accounts.
Whatever it is, social media management can sometimes cause a headache!
But hey, we at PINC360 have got your back. We are going to feed you with bite-sized chunks of info so you won’t be overwhelmed about managing several Facebook pages at once!
1. Plan your posts
One way to do this is to create a content calendar. For example, we know that December is a good month to get goods and services out as most people would be looking for a place to SPEND their bonus and honestly, most are in a partying mood by the end of the year.
Therefore, you would want to plan social content that will ride on that. Think Christmas, New Year and all things gimmicky. Choose words that encourage your readers to be merry and drive ‘Ho! Ho! Ho!’ campaigns on Facebook.
Once you have thought things through, pick a pen and put it on paper.
The general strategy looks like this:
⅓ to promote your business
⅓ to talk about your industry
⅓ to engage your followers
Ensure each business has a different content calendar that caters to the target audience.
2. Have evergreen content
Evergreen content is something relevant you can put up on your social media that is not time or season sensitive. For example, useful blog content can be posted and reposted with a different caption, targeting different target audiences that will still benefit from your content.
A few evergreen contents include:
a. Listicles – eg. holiday destinations for couples on a budget.
b. Tips – eg. how to stick to your New Year resolutions.
c. Product Reviews eg. is Chia Seed a real superfood?
3. Having a CTA (Call-to-action)
You want your audience to act on what you have said on Facebook.
Stop them on their tracts with a captivating blurb and add a button that allows the reader to DO SOMETHING about what you just presented to them.
You can do it easily on Facebook as there are ready-made buttons that you can use. It will link your audience to the page you want them to funnel into.
Among the CTA buttons to choose from are:
a. Book Now.
b. Contact Us.
c. Use App.
d. Visit Website.
e. Shop now.
f. Sign up.
4. Schedule your posts
Start with a business page on Facebook and you will be able to schedule your posts, run adverts and even view the analytics of how your post performed.
If you can schedule them a month in advance, then great – you can sit back and relax after. The trick is to have everything on hand and slowly populating it into the ‘Schedule Post’ section in each business profile. Don’t jump from one to another or else you will have your head spinning and mistakes are more likely to happen.
However, if you don’t like the idea of managing so many accounts at once, we at PINC360 can help!
PINC 360 is a brand management arm that focuses on branding, marketing, social media, and public relations. Equipped with the industry expertise and know-how; we create and execute campaigns efficiently and effectively, capturing the targeted demographics.
We not only post your content, but we also create them! By creating relevant content, we open a new opportunity to connect and convert new leads or upsell to your existing customers.
Interested? Ask us how we can help!
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