People's Inc. 360
  • Telegram : t.me/pinc360
    • SG 🇸🇬 : +65 8893 5368
    • US 🇺🇸 : +1 415 888 5503
  • Start (Coming soon)
    • Start Your Business Take steps to take your passion to reality.
    • Build Your Store Build exactly the e-commerce website you want.
    • Sell Everywhere Sell wherever your customers are.
    • Market Your Business Find and sell to the right shoppers.
    • Manage Everything One dashboard for your business.
    • Store Owner Guide Start building your new online store.
  • Platform
    • Unify Website Solution Building a website is made simple.
      • Unify All-in-one website management.
      • Unify WordPress Hosting The fastest, easiest and best-supported WordPress hosting.
      • Elementor Build it all with the world’s leading drag-and-drop website builder.
      • Web Application Firewall (WAF) The first layer of defence.
      • DNS Management Secure, fast, reliable and cost-effective network services.
      • Email Hosting Free @yourdomain email accounts.
      • Cloning Duplicate your existing websites or our templates.
      • WordPress Migration Move your existing WordPress sites.
      • Access Unify Hub Manage all your websites in one place.
    • Unify Mobile App (Beta) Launch your native mobile app.
    • Digital and Social Media Increase online presence and engage audiences.
      • Content Creation Get content for your business.
      • Instagram Engagement Marketing Fully automated engagement service.
      • Instagram Loop Giveaway Drive growth with celebrity and influencer marketing.
      • Social Media Management Share your brand story on social media.
    • Lead Generation Curating cold prospects to high-quality leads.
      • Instagram Growth Marketing Grow your Instagram following and leads.
      • LinkedIn Lead Generation Curating cold prospects from LinkedIn to high-quality leads.
    • Influencer Engagement (Beta) Connecting brands and content creators.
    • Brand Feature Improve credibility when “as seen on” media.
    • Access Unify Hub
    • View All Platform Services
  • Cart
    • Checkout
  • Book A Demo
MY ACCOUNT
  • Branding and Marketing Digital and Social Media Influencer Engagement
  • Sep 03

Maximising the benefits of Instagram stories

Maximising the benefits of Instagram stories

Launched in 2016, Instagram Stories are posts that are either short clips or photos, which disappear from public view after 24 hours. They are usually used to give a person’s followers a sneak peek into his or her life but over the years, it has evolved into a tool for businesses to boost their follower engagement and enhance their reach.

Because Stories are the first thing a user sees on his Instagram feed rather than the actual posts themselves, there’s a high possibility for your Stories to have higher engagement compared to a post on your feed.

If you want to learn how to utilise Stories and maximise its benefits for your brand, here are the things that you should take into account.

Post at your audience’s most active time.

While this is unique for every business, it is essential for you to know at which hours your target market frequents the platform. Are your customers active on Instagram at lunchtime, in the evening, or at specific times across the day?

You can take a look at the social insights for your Stories to get an idea when people view your posts and start your publishing strategy from there.

Take advantage of location tags and hashtags.

Aside from using stickers to animate your post, you should also consider adding location tags and hashtags in your Stories.

If you want to show up in a particular city or region’s searches within the platform, ensure that you include a location sticker in your Story. You can also widen your reach and ensure the discovery of your brand by using a series of hashtags. If you find these stickers annoying, you can always hide them behind your main video or photo or even camouflage them to match your branding.

Share Stories consistently.

Be noisy.

This you can do by sharing your Stories daily, between one to seven times in a span of 24 hours. By posting valuable Stories regularly, you can ensure that your customers stay engaged with your brand. Just make sure that they see an update before the last Story disappears.

Stay on-brand, but don’t forget to have fun.

Keep in mind that your social media posts are intended to grow your following and to have more people trust your brand. While there’s nothing wrong with getting the word about your products and services out there, you might be missing out on what matters most for your audience.

Ergo, ensure that your Stories provide value to your audience and that they can see the fun and human side of your business too. Once in a while, it’s good to share some “fill-in-the-blanks posts and “ask-me-a-question” Stories.

Instagram’s Story feature might appear narcissistic for individual users but for those running a business, it is an exceptional channel to be seen by your followers consistently. Just make sure that you follow our tips above to help increase your impressions, reach, and engagement.

If you need help with planning your social media strategy, consult the digital marketing experts at www.pinc360.com.

brand engagement brand management branding digital marketing digital marketing experts follower engagement influencer marketing location tags social insights social media social media marketing social media strategy target market

Related Posts

Three amazing social media campaign ideas and why they worked
Branding and Marketing

Three amazing social media campaign ideas and why they worked

As a marketer, social media campaigns are one of a few great ways to promote your brand or market your product or services. It’s for the best that you keep your social media content postings…

Edmund
  • May 16
Do-It-For-Me (DIFM): The next evolution of the on-demand economy
Digital and Social Media

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

DIFM (do-it-for-me) solutions have always existed as a viable business strategy as it utilises the scaling efficiency of leveraging on existing resources. When used strategically, combined with various DIY (do-it-yourself) tools, business owners will be…

Edmund
  • Apr 05

Post a Comment

Basket

Product categories

  • Academy (1)
  • Agency (9)
    • Branding and Marketing (5)
    • Digital and Social Media (4)
  • Platform (17)
    • Digital and Social Media (11)
    • Lead Generation (3)
    • Public Relations (1)
    • Technology Development (2)

Categories

Latest Posts

Three amazing social media campaign ideas and why they worked

Three amazing social media campaign ideas and why they worked

  • May 16, 2021
Do-It-For-Me (DIFM): The next evolution of the on-demand economy

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

  • April 5, 2021
How SG Budget 2021 helps SMEs and Startups in Singapore

How SG Budget 2021 helps SMEs and Startups in Singapore

  • March 12, 2021
The lady’s privilege for International Women’s Day

The lady’s privilege for International Women’s Day

  • March 8, 2021
Noteworthy Valentine’s Day Campaigns for 2021

Noteworthy Valentine’s Day Campaigns for 2021

  • March 3, 2021

Company

  • About Us Coming soon

Community

  • People's Inc.
  • People's Inc. Influence

Partners

  • Partner Programmes Beta
  • Affiliate Programme Beta
  • Reseller Programme Coming soon
  • Agency Programme Coming soon
  • Influencer Programme Coming soon

Resources

  • Blog
  • Forum Coming soon
  • Developers Coming soon
  • Knowledge Base Coming soon
  • Embed Tools Coming soon

Support

  • Help Desk Beta
  • Live Chat
  • Contact Us

Copyright © 2019-2023, People's Inc. 360 (PINC 360).
A company of People's Inc. (PINC). All rights reserved.
Designed by Royal Privileged.