Three amazing social media campaign ideas and why they worked
As a marketer, social media campaigns are one of a few great ways to promote your brand or market your product or services. It’s for the best that you keep your social media content postings consistently of high quality and engaging standards. Your social media campaigns should always be filled with energy and excitement to…
- May 16, 2021
Getting the most from festive periods with influencer marketing
Halloween is just around the corner, and you know what this means… Apart from trick or treating, it’s the time of working with your favourite influencers and getting your messages out. So here are just a few tips to let you get the best from this spooky festival.
- October 21, 2019
What makes a good call to action (CTA)?
You’ve invested all your temporal and monetary resources into promoting your product/service, and you’ve successfully attracted new leads; everything is looking hunky-dory, so its time and money well spent. Except there’s one problem… no one seems to be actually following through.
- October 16, 2019
6 important elements of web design
So you’ve gotten a few pointers on the importance of web design, if you’ve not seen it yet, then click the link here. But another factor which seals the deal is what constitutes web design – i.e. what are the things that you should bear in mind?
- October 8, 2019
The importance of impeccable web design
Web pages are as ubiquitous as a crowd on a busy street. And in this time of digital influx, websites are the gateway to your product or service; which makes leaving an excellent impression one of your top priorities because it all boils down to web design. So what makes excellent web design? Let’s find…
- September 26, 2019
Content syndication and what it can do for you
Creating daily or weekly content for a blog can be a bit of a tall order, and building an audience for a blog an even taller one. However, it goes without saying that one of the main benefits of content syndication is an increased audience and increased audience awareness.
- September 23, 2019
Five traditional marketing ideas worth practicing in the digital age
Everything goes in a cycle, and some of the ideas that were considered “dated” are now seeing a resurgence in modern times. But these ideas are worth revisiting for a reason – they were practices which held substance hence its resurgence, so here’s why certain traditional marketing ideas are making a comeback.
- September 16, 2019
How Influencer marketing can be incorporated for effective brand reach
Brand awareness and brand reach are but two of the many things which a successful business seeks. Given that influencers typically have a huge following consisting mostly of millennials, the rising trend of millennials looking up to influencers for lifestyle choices and opinions is becoming increasingly prevalent. Thus it is obvious that influencers wield the…
- September 12, 2019
Three hottest trends your marketing campaigns must ride on in 2019
As marketing trends come and go, there is always something new to be on the lookout for when having a digital strategy that is as impeccable as it can be. So here are five trends you should be on the lookout for which could bring plenty of benefits to your strategy.
- August 28, 2019
Here’s the main difference between keyword and demographic targeting
Ranking high on Search Engine Ranking Pages (SERP) is every website’s priority. To achieve that you’ll certainly need to consider what approach to take to achieve the best results, and two of the most common approaches are keyword targeting and demographic targeting. So what are the differences between the two?
- August 14, 2019
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