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Posts Tagged: marketing
How brands leverage on special holidays for marketing
Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage…
- Dec 26
- 3 mins read
Top public relations campaigns of 2020
Top PR Campaigns of 2020 2020 saw the pandemic wreak havoc throughout the world, the world of public relations and marketing included. We had to reframe our usual way of doing things to adapt to…
- Dec 22
- 3 mins read
Designing your advertisement messages
When it comes to marketing, effective advertisement messages rule the day. With so many churned out every single day, it definitely is a challenge to stand out. Here are some pro tips and tricks in…
- Nov 26
- 3 mins read
Public relations vs. marketing
How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help…
- Oct 29
- 2 mins read
Experiential marketing campaigns in the new normal
Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out. Its premise is simple – create a fun and memorable…
- Oct 15
- 2 mins read
How to integrate Snapchat in your social media strategy
Hey, there. Easy on ruling out Snapchat from your social media marketing strategy. There are over 218 million active users on this popular platform as of January 2020, making it one of the top 15…
- Sep 15
- 3 mins read
The design face-off: graphic designer vs client
When it comes to graphics and imagery needs, designers and clients know that their collaboration is essential in order to establish a polished brand look that’s reflective of the client’s business. But truth be told,…
- Aug 28
- 3 mins read
Five social media marketing trends to look out for
With brick-and-mortar shops feeling the pinch of the pandemic, more and more businesses are going online. As the virtual market gets a little too crowded, it’s time to get ahead of the curve and stand…
- Jun 29
- 2 mins read
Reset: What SMEs can do in the time of COVID-19
SMEs took a big hit during the pandemic. If you’re a business owner, you’re definitely feeling the economic crunch.
- May 20
- 2 mins read
Marketing with memes: Using humour to engage customers
It’s the meme generation! That’s right. Sharing a meme takes the place of long-winded reactions to current issues. The wittier, the better. And the vast population of netizens are particularly good at matching the perfect…
- Jan 20
- 2 mins read
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