marketing | People's Inc. 360

How brands leverage on special holidays for marketing

Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage…

Hir Mehta

Dec 26
3 mins read

Public Relations

Top public relations campaigns of 2020

Top PR Campaigns of 2020 2020 saw the pandemic wreak havoc throughout the world, the world of public relations and marketing included. We had to reframe our usual way of doing things to adapt to…

Hir Mehta

Dec 22
3 mins read

Advertising

Designing your advertisement messages

When it comes to marketing, effective advertisement messages rule the day. With so many churned out every single day, it definitely is a challenge to stand out. Here are some pro tips and tricks in…

Hir Mehta

Nov 26
3 mins read

Branding and Marketing Public Relations

Public relations vs. marketing

How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help…

Hir Mehta

Oct 29
2 mins read

Branding and Marketing Digital and Social Media

Experiential marketing campaigns in the new normal

Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out. Its premise is simple – create a fun and memorable…

Hir Mehta

Oct 15
2 mins read

Branding and Marketing Digital and Social Media Influencer Engagement

How to integrate Snapchat in your social media strategy

Hey, there. Easy on ruling out Snapchat from your social media marketing strategy. There are over 218 million active users on this popular platform as of January 2020, making it one of the top 15…

Lea Reyes

Sep 15
3 mins read

Branding and Marketing Creative and Design

The design face-off: graphic designer vs client

When it comes to graphics and imagery needs, designers and clients know that their collaboration is essential in order to establish a polished brand look that’s reflective of the client’s business. But truth be told,…

Rhoda Dejito

Aug 28
3 mins read

Digital and Social Media

Five social media marketing trends to look out for

With brick-and-mortar shops feeling the pinch of the pandemic, more and more businesses are going online. As the virtual market gets a little too crowded, it’s time to get ahead of the curve and stand…

Lea Reyes

Jun 29
2 mins read

Digital and Social Media Technology Development

Reset: What SMEs can do in the time of COVID-19

SMEs took a big hit during the pandemic. If you’re a business owner, you’re definitely feeling the economic crunch.

Lea Reyes

May 20
2 mins read

Branding and Marketing Digital and Social Media

Marketing with memes: Using humour to engage customers

It’s the meme generation! That’s right. Sharing a meme takes the place of long-winded reactions to current issues. The wittier, the better. And the vast population of netizens are particularly good at matching the perfect…