People's Inc. 360
  • Telegram : t.me/pinc360
    • SG 🇸🇬 : +65 8893 5368
    • US 🇺🇸 : +1 415 888 5503
  • Start (Coming soon)
    • Start Your Business Take steps to take your passion to reality.
    • Build Your Store Build exactly the e-commerce website you want.
    • Sell Everywhere Sell wherever your customers are.
    • Market Your Business Find and sell to the right shoppers.
    • Manage Everything One dashboard for your business.
    • Store Owner Guide Start building your new online store.
  • Platform
    • Unify Website Solution Building a website is made simple.
      • Unify All-in-one website management.
      • Unify WordPress Hosting The fastest, easiest and best-supported WordPress hosting.
      • Elementor Build it all with the world’s leading drag-and-drop website builder.
      • Web Application Firewall (WAF) The first layer of defence.
      • DNS Management Secure, fast, reliable and cost-effective network services.
      • Email Hosting Free @yourdomain email accounts.
      • Cloning Duplicate your existing websites or our templates.
      • WordPress Migration Move your existing WordPress sites.
      • Access Unify Hub Manage all your websites in one place.
    • Unify Mobile App (Beta) Launch your native mobile app.
    • Digital and Social Media Increase online presence and engage audiences.
      • Content Creation Get content for your business.
      • Instagram Engagement Marketing Fully automated engagement service.
      • Instagram Loop Giveaway Drive growth with celebrity and influencer marketing.
      • Social Media Management Share your brand story on social media.
    • Lead Generation Curating cold prospects to high-quality leads.
      • Instagram Growth Marketing Grow your Instagram following and leads.
      • LinkedIn Lead Generation Curating cold prospects from LinkedIn to high-quality leads.
    • Influencer Engagement (Beta) Connecting brands and content creators.
    • Brand Feature Improve credibility when “as seen on” media.
    • Access Unify Hub
    • View All Platform Services
  • Cart
    • Checkout
  • Book A Demo
MY ACCOUNT
  • Branding and Marketing Public Relations
  • Oct 29

Public relations vs. marketing

Public relations vs. marketing

How to differentiate the two?

Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help you differentiate between public relations and marketing.

Definition

Let’s begin with the most fundamental difference – definition. Marketing is associated with advertising and research. Its primary focus is on promoting and selling the company’s products and/or services. Public relations, meanwhile, is associated with the company’s public image. It seeks to uphold the favourability of the company’s public image. In a nutshell, marketing is in the business of promotion and selling of products and services while public relations is in the business of public reputation maintenance and protection.

Function

There is also a marked difference between the function of a PR professional and a marketing professional. Here is a quick rundown of their tasks:

PR ProfessionalMarketing Professional
Prepares a press release for a product launch or a notable company activityPrepares an advertising campaign for new products
Manages and updates company narrative and messagingUpdates clients with the performance of the company via newsletter
Sharing stories that put the company in a good lightPrepares materials for the sales team such as brochures with frequently asked questions about products
Works with media to achieve a wider audience for these positive storiesBuys advertising slots in relevant media platforms
Seeks opportunities to tout company executive through select speaking engagementsConduct regular market research to bolster sales efforts

Key performance indicators

Success among PR professionals and marketing professionals are substantially different as well. Here are some key performance indicators of the two:

PR ProfessionalMarketing Professional
Is the company receiving positive press?Is the campaign creating significant buzz?
Has the company achieved a well-respected reputation?Has the campaign converted into sales?
Is the company name held in high regard?Did the campaign help reach sales goals?

PR Professional Marketing Professional Is the company receiving positive press? Is the campaign creating significant buzz? Has the company achieved a well-respected reputation? Has the campaign converted into sales? Is the company name held in high regard? Did the campaign help reach sales goals?

These are just some differing metrics of performance among PR professionals and marketing professionals. While the actual list goes on and on, you do see the key contrast between the two – PR is image-driven while marketing is sales-driven.

Complementing processes

At the end of the day, one cannot do well without the other. While markedly different, these processes complement one another. A marketing campaign can be based on a positive story shaped by the PR department. A PR campaign can reflect the strong sales of the company thanks to the efforts of the marketing team. PR and marketing are highly complementary processes. A strong PR campaign makes for a strong marketing campaign as well. A disaster in PR also spells disaster for marketing. In other words, if any one of these two sneezes, the other one catches a cold.

Are you ready to utilise both to propel your business forward? PINC360 will help equip your company with the necessary PR and marketing tools to do just that! Drop us a message today!

business goals marketing marketing campaigns marketing goals marketing strategy media management public relations public relations campaign

Related Posts

Three amazing social media campaign ideas and why they worked
Branding and Marketing

Three amazing social media campaign ideas and why they worked

As a marketer, social media campaigns are one of a few great ways to promote your brand or market your product or services. It’s for the best that you keep your social media content postings…

Edmund
  • May 16
Noteworthy Valentine’s Day Campaigns for 2021
Branding and Marketing

Noteworthy Valentine’s Day Campaigns for 2021

A day where guys burn their savings like a bullet train and girls sharing about their unique Valentine date experiences on social media, Valentine’s Day is celebrated both on a personal and a corporate level….

Roxanne Bernadette M. Yabyabin
  • Mar 03

Post a Comment

Basket

Product categories

  • Academy (1)
  • Agency (9)
    • Branding and Marketing (5)
    • Digital and Social Media (4)
  • Platform (17)
    • Digital and Social Media (11)
    • Lead Generation (3)
    • Public Relations (1)
    • Technology Development (2)

Categories

Latest Posts

Three amazing social media campaign ideas and why they worked

Three amazing social media campaign ideas and why they worked

  • May 16, 2021
Do-It-For-Me (DIFM): The next evolution of the on-demand economy

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

  • April 5, 2021
How SG Budget 2021 helps SMEs and Startups in Singapore

How SG Budget 2021 helps SMEs and Startups in Singapore

  • March 12, 2021
The lady’s privilege for International Women’s Day

The lady’s privilege for International Women’s Day

  • March 8, 2021
Noteworthy Valentine’s Day Campaigns for 2021

Noteworthy Valentine’s Day Campaigns for 2021

  • March 3, 2021

Company

  • About Us Coming soon

Community

  • People's Inc.
  • People's Inc. Influence

Partners

  • Partner Programmes Beta
  • Affiliate Programme Beta
  • Reseller Programme Coming soon
  • Agency Programme Coming soon
  • Influencer Programme Coming soon

Resources

  • Blog
  • Forum Coming soon
  • Developers Coming soon
  • Knowledge Base Coming soon
  • Embed Tools Coming soon

Support

  • Help Desk Beta
  • Live Chat
  • Contact Us

Copyright © 2019-2023, People's Inc. 360 (PINC 360).
A company of People's Inc. (PINC). All rights reserved.
Designed by Royal Privileged.