brand management | PINC 360

Branding and Marketing

What makes a good call to action (CTA)?

You’ve invested all your temporal and monetary resources into promoting your product/service, and you’ve successfully attracted new leads; everything is looking hunky-dory, so its time and money well spent. Except there’s one problem… no one…

Oct 16
3 mins read

Branding and Marketing

6 important elements of web design

So you’ve gotten a few pointers on the importance of web design, if you’ve not seen it yet, then click the link here. But another factor which seals the deal is what constitutes web design…

Edwin Ang

Oct 08
3 mins read

Technology Development

The importance of impeccable web design

Web pages are as ubiquitous as a crowd on a busy street. And in this time of digital influx, websites are the gateway to your product or service; which makes leaving an excellent impression one…

Edwin Ang

Sep 26
2 mins read

Branding and Marketing

Five traditional marketing ideas worth practicing in the digital age

Everything goes in a cycle, and some of the ideas that were considered “dated” are now seeing a resurgence in modern times. But these ideas are worth revisiting for a reason – they were practices…

Edwin Ang

Sep 16
2 mins read

Branding and Marketing

How Influencer marketing can be incorporated for effective brand reach

Brand awareness and brand reach are but two of the many things which a successful business seeks. Given that influencers typically have a huge following consisting mostly of millennials, the rising trend of millennials looking…

Edwin Ang

Sep 12
3 mins read

Branding and Marketing

SEO vs SMM, can you do without one or the other?

Search Engine Marketing (SEO) and Social Media Marketing (SMM) are two of the most important elements within your digital marketing strategy. While each practice has its merits, there is still the question of how relevant…

Edwin Ang

Sep 04
4 mins read

Branding and Marketing

Should you focus on SEO or paid advertisements for your online marketing

The use of Search Engine Optimisation and Paid Ads have their own benefits. But oftentimes the benefits may not be obvious, and it takes some time to see it’s extent. One good way of gauging…

Edwin Ang

Aug 21
3 mins read

Branding and Marketing

Here’s the main difference between keyword and demographic targeting

Ranking high on Search Engine Ranking Pages (SERP) is every website’s priority. To achieve that you’ll certainly need to consider what approach to take to achieve the best results, and two of the most common…

Edwin Ang

Aug 14
3 mins read

Branding and Marketing

Why should you focus on marketing to the right crowd instead of targeting everyone

It goes without saying that marketing is a must within any business practice, an accompanying question would be – who do we market our services/products to? While it is tempting to get the word out…

Edwin Ang

Aug 02
2 mins read

Branding and Marketing

Pros and cons embracing automation for brand awareness campaigns

Nowadays, everyone is throwing around words like artificial intelligence and machine learning, so much to the point since it’s digital, we should automate whatever we can. The question here is, can automation be adapted into…