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Posts Tagged: brand management
What makes a good call to action (CTA)?
You’ve invested all your temporal and monetary resources into promoting your product/service, and you’ve successfully attracted new leads; everything is looking hunky-dory, so its time and money well spent. Except there’s one problem… no one…
- Oct 16
- 3 mins read
6 important elements of web design
So you’ve gotten a few pointers on the importance of web design, if you’ve not seen it yet, then click the link here. But another factor which seals the deal is what constitutes web design…
- Oct 08
- 3 mins read
The importance of impeccable web design
Web pages are as ubiquitous as a crowd on a busy street. And in this time of digital influx, websites are the gateway to your product or service; which makes leaving an excellent impression one…
- Sep 26
- 2 mins read
Five traditional marketing ideas worth practicing in the digital age
Everything goes in a cycle, and some of the ideas that were considered “dated” are now seeing a resurgence in modern times. But these ideas are worth revisiting for a reason – they were practices…
- Sep 16
- 2 mins read
How Influencer marketing can be incorporated for effective brand reach
Brand awareness and brand reach are but two of the many things which a successful business seeks. Given that influencers typically have a huge following consisting mostly of millennials, the rising trend of millennials looking…
- Sep 12
- 3 mins read
SEO vs SMM, can you do without one or the other?
Search Engine Marketing (SEO) and Social Media Marketing (SMM) are two of the most important elements within your digital marketing strategy. While each practice has its merits, there is still the question of how relevant…
- Sep 04
- 4 mins read
Should you focus on SEO or paid advertisements for your online marketing
The use of Search Engine Optimisation and Paid Ads have their own benefits. But oftentimes the benefits may not be obvious, and it takes some time to see it’s extent. One good way of gauging…
- Aug 21
- 3 mins read
Here’s the main difference between keyword and demographic targeting
Ranking high on Search Engine Ranking Pages (SERP) is every website’s priority. To achieve that you’ll certainly need to consider what approach to take to achieve the best results, and two of the most common…
- Aug 14
- 3 mins read
Why should you focus on marketing to the right crowd instead of targeting everyone
It goes without saying that marketing is a must within any business practice, an accompanying question would be – who do we market our services/products to? While it is tempting to get the word out…
- Aug 02
- 2 mins read
Pros and cons embracing automation for brand awareness campaigns
Nowadays, everyone is throwing around words like artificial intelligence and machine learning, so much to the point since it’s digital, we should automate whatever we can. The question here is, can automation be adapted into…
- Jul 20
- 2 mins read
Latest Post
Goals to set for your social media
- 30th March 2020
- 2 mins read
Email marketing 101: Harnessing the power of digital notes to boost your sales
- 24th February 2020
- 2 mins read
What is Facebook lookalike audience?
- 11th February 2020
- 2 mins read
Heads up: What every social media manager should know
- 3rd February 2020
- 2 mins read
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