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Posts Tagged: brand management
How to create compelling brand stories
The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re…
- Jan 19
- 3 mins read
Creative brand efforts during COVID-19
Creative brand efforts during COVID-19 The unprecedented effects of COVID-19 have severely affected marketing efforts. As the world was forced to a standstill, businesses endeavoured to find ways to get the word out while being…
- Oct 17
- 4 mins read
Instagram Reels vs TikTok
Facebook recently released its own TikTok clone and it has got everyone talking about it! Dubbed as Reels, this new Instagram feature allows users to share short videos using a variety of creative elements that…
- Sep 09
- 2 mins read
Avoid getting flagged for copyrighted music on YouTube
Being a content creator is great and all… until you encounter a legal issue related to the music you uploaded to go along with your video. It can be frustrating how you spend a lot…
- Sep 04
- 2 mins read
Maximising the benefits of Instagram stories
Launched in 2016, Instagram Stories are posts that are either short clips or photos, which disappear from public view after 24 hours. They are usually used to give a person’s followers a sneak peek into…
- Sep 03
- 2 mins read
Is Pinterest right for your business?
Pinterest is popular with people who are looking for inspiration and ideas mostly for hobbies, interests, and important events in their life like weddings, birthday parties, and even holiday OOTDs. Pinners, aka the fond users…
- Sep 02
- 2 mins read
The beginner’s cheatsheet on social media marketing
If you still believe that social media marketing is a fad that shouldn’t be taken seriously, you’re actually missing out on a lot of opportunities online. With the unstoppable and continually increasing use of various…
- Sep 01
- 5 mins read
The design face-off: graphic designer vs client
When it comes to graphics and imagery needs, designers and clients know that their collaboration is essential in order to establish a polished brand look that’s reflective of the client’s business. But truth be told,…
- Aug 28
- 3 mins read
What makes a good call to action (CTA)?
You’ve invested all your temporal and monetary resources into promoting your product/service, and you’ve successfully attracted new leads; everything is looking hunky-dory, so its time and money well spent. Except there’s one problem… no one…
- Oct 16
- 3 mins read
6 important elements of web design
So you’ve gotten a few pointers on the importance of web design, if you’ve not seen it yet, then click the link here. But another factor which seals the deal is what constitutes web design…
- Oct 08
- 3 mins read
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