brand management | People's Inc. 360

Branding and Marketing

Three amazing social media campaign ideas and why they worked

As a marketer, social media campaigns are one of a few great ways to promote your brand or market your product or services. It’s for the best that you keep your social media content postings…

Edmund

May 16

Branding and Marketing Public Relations

How to create compelling brand stories

The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re…

Roxanne Bernadette M. Yabyabin

Jan 19

Branding and Marketing Digital and Social Media

Creative brand efforts during COVID-19

Creative brand efforts during COVID-19 The unprecedented effects of COVID-19 have severely affected marketing efforts. As the world was forced to a standstill, businesses endeavoured to find ways to get the word out while being…

Roxanne Bernadette M. Yabyabin

Oct 17

Branding and Marketing Digital and Social Media Influencer Engagement

Instagram Reels vs TikTok

Facebook recently released its own TikTok clone and it has got everyone talking about it! Dubbed as Reels, this new Instagram feature allows users to share short videos using a variety of creative elements that…

Rhoda Dejito

Sep 09

Branding and Marketing Creative and Design Influencer Engagement Media Production

Avoid getting flagged for copyrighted music on YouTube

Being a content creator is great and all… until you encounter a legal issue related to the music you uploaded to go along with your video. It can be frustrating how you spend a lot…

Rhoda Dejito

Sep 04

Branding and Marketing Digital and Social Media Influencer Engagement

Maximising the benefits of Instagram stories

Launched in 2016, Instagram Stories are posts that are either short clips or photos, which disappear from public view after 24 hours. They are usually used to give a person’s followers a sneak peek into…

Rhoda Dejito

Sep 03

Branding and Marketing Digital and Social Media

Is Pinterest right for your business?

Pinterest is popular with people who are looking for inspiration and ideas mostly for hobbies, interests, and important events in their life like weddings, birthday parties, and even holiday OOTDs. Pinners, aka the fond users…

Rhoda Dejito

Sep 02

Branding and Marketing Digital and Social Media

The beginner’s cheatsheet on social media marketing

If you still believe that social media marketing is a fad that shouldn’t be taken seriously, you’re actually missing out on a lot of opportunities online. With the unstoppable and continually increasing use of various…

Rhoda Dejito

Sep 01

Branding and Marketing Creative and Design

The design face-off: graphic designer vs client

When it comes to graphics and imagery needs, designers and clients know that their collaboration is essential in order to establish a polished brand look that’s reflective of the client’s business. But truth be told,…

Rhoda Dejito

Aug 28

Branding and Marketing

What makes a good call to action (CTA)?

You’ve invested all your temporal and monetary resources into promoting your product/service, and you’ve successfully attracted new leads; everything is looking hunky-dory, so its time and money well spent. Except there’s one problem… no one…

Roxanne Bernadette M. Yabyabin