Photo Credit: United Way
Influencer marketing. The power of influencers continues to be a force to reckon with despite challenging times. Nike understood this and was one of the first few brands to make a major branding message pivot with influencers in tow. Their Play inside, play for the world message was heard loud and clear thanks to renowned athletes including Tiger Woods, Michael Jordan, and Cristiano Ronaldo.
Photo credit: Cristiano Ronaldo
Interaction through art. With most people working from home, many businesses capitalised on this socalled new normal by creating marketing campaigns that will allow interaction with the brand. One notable example is the Getty Museum’s art recreation at home edition campaign. Social media users were asked to recreate their favourite artwork with just three objects around the house. The result? Funny and creative posts adored by netizens around the world!
