Posts Tagged: influencer marketing
Types of influencer campaigns
The power of influencer marketing campaigns can no longer be denied. Through their pull in social media space, businesses can reach a wide range of audience with one well-crafted campaign. Here are excellent types of influencer campaigns that will definitely work for you! Affiliate marketing. This is one of the most popular types of influencer…
How to ensure a good relationship with the media
Engaging media comes part and parcel with PR and marketing. Having a good working relationship with media is advantageous for any brand that’s constantly trying to get the word out. So how can you effectively…
Making money on Instagram
Instagram is the place to be! Marketing stats have all but crowned this platform as the go-to social media destination of influencers and consumers. That said, it provides so many possibilities where making money on…
Rising influencer categories in Singapore
Influencer marketing is alive and well in Singapore. In fact, there is an emerging group of influencers from various niches who have amassed thousands of followers among them. So what exactly are the rising influencer…
Live-streaming changes commerce
As more and more brick-and-mortar shops brought their wares online, it no longer was enough to be yet another virtual store. One had to have an edge to stand out since, for the first time,…
Creative brand efforts during COVID-19
Creative brand efforts during COVID-19 The unprecedented effects of COVID-19 have severely affected marketing efforts. As the world was forced to a standstill, businesses endeavoured to find ways to get the word out while being sensitive to the times. Here are some creative brand efforts during COVID-19 that have become the gold standard for crisis…
Experiential marketing campaigns in the new normal
Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out. Its premise is simple – create a fun and memorable experience to forge a bond between the brand and the consumer. Some of the more recent campaigns that have gained…
Selecting brand influencers
How to choose the right influencers? Influencer marketing remains to be a force to reckon with. Engaging influencers give businesses the unique opportunity to tap into a vast network of potential clients and customers. Recent marketing studies show that influencers have continued to be a significant source of revenue for many businesses. Some statistics show…
Different types of influencers
Influencers now play a huge role in every business’ marketing efforts. Because these people have highly engaged audiences, collaborating with them will benefit brands in terms of getting the word out there—whether on a new…
- Sep 23
Instagram Reels vs TikTok
Facebook recently released its own TikTok clone and it has got everyone talking about it! Dubbed as Reels, this new Instagram feature allows users to share short videos using a variety of creative elements that include text, special effects, music, and seamless scene stitching. The launch of Reels came as perfect timing, with various world…
- Sep 09
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