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Posts Tagged: influencer marketing

Types of influencer campaigns
Digital and Social Media Influencer Engagement

Types of influencer campaigns

The power of influencer marketing campaigns can no longer be denied. Through their pull in social media space, businesses can reach a wide range of audience with one well-crafted campaign. Here are excellent types of…

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Roxanne Bernadette M. Yabyabin
  • Dec 08
How to ensure a good relationship with the media
Public Relations

How to ensure a good relationship with the media

Engaging media comes part and parcel with PR and marketing. Having a good working relationship with media is advantageous for any brand that’s constantly trying to get the word out. So how can you effectively…

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Roxanne Bernadette M. Yabyabin
  • Nov 10
Making money on Instagram
Digital and Social Media Technology Development

Making money on Instagram

Instagram is the place to be! Marketing stats have all but crowned this platform as the go-to social media destination of influencers and consumers. That said, it provides so many possibilities where making money on…

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Roxanne Bernadette M. Yabyabin
  • Nov 04
Rising influencer categories in Singapore
Influencer Engagement

Rising influencer categories in Singapore

Influencer marketing is alive and well in Singapore. In fact, there is an emerging group of influencers from various niches who have amassed thousands of followers among them. So what exactly are the rising influencer…

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Roxanne Bernadette M. Yabyabin
  • Oct 28
Live-streaming changes commerce
Digital and Social Media Event Management Influencer Engagement

Live-streaming changes commerce

As more and more brick-and-mortar shops brought their wares online, it no longer was enough to be yet another virtual store. One had to have an edge to stand out since, for the first time,…

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Roxanne Bernadette M. Yabyabin
  • Oct 19
Creative brand efforts during COVID-19
Branding and Marketing Digital and Social Media

Creative brand efforts during COVID-19

Creative brand efforts during COVID-19 The unprecedented effects of COVID-19 have severely affected marketing efforts. As the world was forced to a standstill, businesses endeavoured to find ways to get the word out while being…

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Roxanne Bernadette M. Yabyabin
  • Oct 17
Experiential marketing campaigns in the new normal
Branding and Marketing Digital and Social Media

Experiential marketing campaigns in the new normal

Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out.  Its premise is simple – create a fun and memorable…

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Roxanne Bernadette M. Yabyabin
  • Oct 15
Selecting brand influencers
Branding and Marketing Influencer Engagement

Selecting brand influencers

How to choose the right influencers? Influencer marketing remains to be a force to reckon with. Engaging influencers give businesses the unique opportunity to tap into a vast network of potential clients and customers.  Recent…

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Roxanne Bernadette M. Yabyabin
  • Oct 13
Different types of influencers
Branding and Marketing Influencer Engagement

Different types of influencers

Influencers now play a huge role in every business’ marketing efforts. Because these people have highly engaged audiences, collaborating with them will benefit brands in terms of getting the word out there—whether on a new…

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Rhoda
  • Sep 23
Instagram Reels vs TikTok
Branding and Marketing Digital and Social Media Influencer Engagement

Instagram Reels vs TikTok

Facebook recently released its own TikTok clone and it has got everyone talking about it! Dubbed as Reels, this new Instagram feature allows users to share short videos using a variety of creative elements that…

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Rhoda
  • Sep 09
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