How Influencer marketing can be incorporated for effective brand reach
Brand awareness and brand reach are but two of the many things which a successful business seeks. Given that influencers typically have a huge following consisting mostly of millennials, the rising trend of millennials looking up to influencers for lifestyle choices and opinions is becoming increasingly prevalent. Thus it is obvious that influencers wield the…
- September 12, 2019
What to consider when targeting an influencer
Influencer marketing is now rapidly becoming one of the most prolific ways of advertising as it expresses a tone of voice absent from traditional marketing practices – genuine, with a sense of authenticity that doesn’t sound like a message spoken out by a robot. As successful a method as it may be, there are a…
- June 18, 2019
Is it worth switching to an Instagram creator profile?
The newest thing to come out of Instagram’s front door is the Instagram Creator profile. It is essentially a tool for Instagram influencers; allowing them to what they do best – influencer marketing – with a greater level of nuance and precision.
- May 22, 2019
Getting the most out of Instagram as an Instagram creator
Recently, Facebook has published a guide on assisting Instagram creators to get the most out of the platform. While it’s safe to assume that most creators out there already have a good command of the platform, it is worth noting how the finer details and nuances of the platform could affect IG creators. It comes…
- April 30, 2019
Using influencer marketing to leverage Instagram
What do you get when you when you put a rapidly emerging trend, i.e. Influencer marketing with one of the biggest social media platforms i.e, Instagram? The end result is a completely new and unrecognisable marketing landscape from the future.
- April 17, 2019
5 significant trends in influencer marketing for 2019
It’s not news that influencer marketing has become one of the most prolific forms of marketing from the day social media was introduced. As information becomes increasingly accessible towards all levels of the public, marketers have wisened up and begun to integrate new and creative approaches to get their message across to members of the…
- April 3, 2019
Eyes open! Five digital marketing trends to look out for in 2019
Digital marketing arose as an alternative form of marketing in conjunction with, the advent of social media. Straying away from traditional practices and embracing a newfound way of marketing, it attempts to capture a target audience’s attention by using more nuanced and personalised forms of marketing practices as well as leveraging on the reach of…
- February 26, 2019
Influencer marketing is on the rise, here’s why
Snapchat, Instagram, YouTube and Facebook. Ask anyone, and they’ll tell you it’s a big part of their lives. The rise of social media in the late 2000s has graced us with an era of greater interconnectedness and accessibility to more information than ever. It has practically changed not only how we interact with each other,…
- February 14, 2019
Latest Posts
WordPress vs. Wix: Which is better for professionals?
- October 6, 2023
7 signs of a top-quality Instagram marketing strategy
- October 6, 2023
5 benefits of LinkedIn for business growth
- October 6, 2023
What is PR? A quick guide to public relations
- October 6, 2023
Top 12 WordPress plugins you need for your business website
- October 6, 2023
