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Branding and Marketing

What makes a good call to action (CTA)?

You’ve invested all your temporal and monetary resources into promoting your product/service, and you’ve successfully attracted new leads; everything is looking hunky-dory, so its time and money well spent. Except there’s one problem… no one…

Oct 16
3 mins read

Branding and Marketing

6 important elements of web design

So you’ve gotten a few pointers on the importance of web design, if you’ve not seen it yet, then click the link here. But another factor which seals the deal is what constitutes web design…

Edwin Ang

Oct 08
3 mins read

Technology Development

The importance of impeccable web design

Web pages are as ubiquitous as a crowd on a busy street. And in this time of digital influx, websites are the gateway to your product or service; which makes leaving an excellent impression one…

Edwin Ang

Sep 26
2 mins read

Digital and Social Media

The benefits of A/B testing your social media campaigns

Maybe version 1 works best, maybe version 2 may be slightly better, but you’re on the fence about which realistically yields good results. A/B testing is the practice of using different variations of online experience…

Edwin Ang

Jul 02
2 mins read

Technology Development

User experience, it’s more significant than it seems

One of the words you’d hear being used quite frequently – user experience, or UX. User experience is, according to the Oxford Journal, UX is all about “the improvement of customer satisfaction and loyalty through…

Edwin Ang

Jun 26
3 mins read

Branding and Marketing

10 landing page designs to inspire your business in 2019

Landing pages act like digital entities for promoting and selling your products or services. An effective page will display much-needed information that will further entice your visitors to convert. Today’s visitors are fickle-minded beings with…