Pinterest is popular with people who are looking for inspiration and ideas mostly for hobbies, interests, and important events in their life like weddings, birthday parties, and even holiday OOTDs. Pinners, aka the fond users of the platform, scour through visual boards to find some helpful tips that will help their planning and decision making a lot easier.
If you are a business, you might want to consider adding Pinterest to your social media strategy. After all, it has an average monthly active user count of 235 million, as of the third quarter of 2019, ranking ahead of other well-loved platforms like LinkedIn, Snapchat, Whatsapp, and Twitter.
But if you’re not sure if Pinterest is the right channel to connect with your target audience, perhaps these things below can help you decide.
Engagement is higher compared to other platforms.
Pinterest is visual and users love browsing through it regularly because it is where they discover tons of beautiful photos and feel-good images that they can draw inspiration from. Users also check the channel out to find the latest and coolest trends in terms of fashion, interior design, event styling, wedding setup, and a lot more.
Because 99 percent of the posts on Pinterest are aesthetically pleasing, it is easy to go back to and scan compared to reading a series of Tweets or a block of text.
Pinterest drives more traffic to your website.
If you are simply relying on your audience to discover your website without a strategy in place, you’ll definitely have a hard time especially if you just launched your business online. To generate more traffic and increase brand awareness and sales, you can leverage Pinterest to include links to your site.
This tactic has worked for HubSpot, which has seen a dramatically high referral from Pinterest than from the now-defunct Google+.
Make sure to pin beautiful images of your products and services based on the popular interests and topics on Pinterest to entice people to learn more about what you offer and click on the link leading to your website.
Pinterest converts more buyers, faster.
In the typical buyer journey, consumers go through a series of evaluations and comparisons before they decide to purchase from a brand. This process usually takes days, and sometimes, even weeks.
However, in Pinterest, the time it takes for a customer to convert has greatly reduced, as the typical behaviour becomes “See it. Like it. Buy it.”
This is a unique behaviour that is not seen in other social media platforms. Maybe it’s the power of a highly visual feed? Or maybe it’s because of the positive vibe that consistently reverberates on Pinterest? We’ll never know but it seems like it has that charm to attract users to purchase.
Pinterest can help you achieve your business goals if you know how to use it properly. Nevertheless, it should be used to complement your overall social media strategy and not as a stand-alone approach. If you want to learn more about Pinterest, consult our digital marketing experts at www.pinc360.com today.
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