social media strategy | People's Inc. 360

Branding and Marketing

Noteworthy Valentine’s Day Campaigns for 2021

A day where guys burn their savings like a bullet train and girls sharing about their unique Valentine date experiences on social media, Valentine’s Day is celebrated both on a personal and a corporate level….

Mar 03
3 mins read

Branding and Marketing Digital and Social Media

Fascinating Chinese New Year marketing strategies

Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns…

Hir Mehta

Jan 26
3 mins read

Digital and Social Media Technology Development

Making money on Instagram

Instagram is the place to be! Marketing stats have all but crowned this platform as the go-to social media destination of influencers and consumers. That said, it provides so many possibilities where making money on…

Hir Mehta

Nov 04
3 mins read

Influencer Engagement

Rising influencer categories in Singapore

Influencer marketing is alive and well in Singapore. In fact, there is an emerging group of influencers from various niches who have amassed thousands of followers among them. So what exactly are the rising influencer…

Hir Mehta

Oct 28
3 mins read

Branding and Marketing Digital and Social Media

Optimising your Facebook page for increased visibility

To gain traction in the online community, it is not enough to simply get a Facebook page set up and hope for people outside of your circle to like your posts. You need to go…

Rhoda Dejito

Sep 21
3 mins read

Branding and Marketing Digital and Social Media Influencer Engagement

Maximising the benefits of Instagram stories

Launched in 2016, Instagram Stories are posts that are either short clips or photos, which disappear from public view after 24 hours. They are usually used to give a person’s followers a sneak peek into…

Rhoda Dejito

Sep 03
2 mins read

Branding and Marketing Digital and Social Media

Is Pinterest right for your business?

Pinterest is popular with people who are looking for inspiration and ideas mostly for hobbies, interests, and important events in their life like weddings, birthday parties, and even holiday OOTDs. Pinners, aka the fond users…

Rhoda Dejito

Sep 02
2 mins read

Branding and Marketing Digital and Social Media

The beginner’s cheatsheet on social media marketing

If you still believe that social media marketing is a fad that shouldn’t be taken seriously, you’re actually missing out on a lot of opportunities online. With the unstoppable and continually increasing use of various…

Rhoda Dejito

Sep 01
5 mins read

Branding and Marketing Digital and Social Media

A beginner’s guide to designing an effective social media workflow

If you and your business are just entering the digital marketing space, you must have learned by now that social media marketing is more than just publishing a couple of random blog entries every week.

Kevin Navea

Aug 20
3 mins read

Digital and Social Media Influencer Engagement

How to make the TikTok algorithm work for you

Without a doubt, TikTok has become the social media platform to look out for when you want to consume viral content. With over 800 million active users worldwide, it’s definitely the It platform to check…

Kevin Navea