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Posts Tagged: social media strategy

Noteworthy Valentine’s Day Campaigns for 2021
Branding and Marketing

Noteworthy Valentine’s Day Campaigns for 2021

A day where guys burn their savings like a bullet train and girls sharing about their unique Valentine date experiences on social media, Valentine’s Day is celebrated both on a personal and a corporate level. For most companies, grabbing consumer attention on this international day of romantic memories may result in lifetime customers coming back…

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Roxanne Bernadette M. Yabyabin
  • Mar 03
Fascinating Chinese New Year marketing strategies
Branding and Marketing Digital and Social Media

Fascinating Chinese New Year marketing strategies

Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns…

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Roxanne Bernadette M. Yabyabin
  • Jan 26
Making money on Instagram
Digital and Social Media Technology Development

Making money on Instagram

Instagram is the place to be! Marketing stats have all but crowned this platform as the go-to social media destination of influencers and consumers. That said, it provides so many possibilities where making money on…

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Roxanne Bernadette M. Yabyabin
  • Nov 04
Rising influencer categories in Singapore
Influencer Engagement

Rising influencer categories in Singapore

Influencer marketing is alive and well in Singapore. In fact, there is an emerging group of influencers from various niches who have amassed thousands of followers among them. So what exactly are the rising influencer…

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Roxanne Bernadette M. Yabyabin
  • Oct 28
Optimising your Facebook page for increased visibility
Branding and Marketing Digital and Social Media

Optimising your Facebook page for increased visibility

To gain traction in the online community, it is not enough to simply get a Facebook page set up and hope for people outside of your circle to like your posts. You need to go…

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Rhoda
  • Sep 21
Maximising the benefits of Instagram stories
Branding and Marketing Digital and Social Media Influencer Engagement

Maximising the benefits of Instagram stories

Launched in 2016, Instagram Stories are posts that are either short clips or photos, which disappear from public view after 24 hours. They are usually used to give a person’s followers a sneak peek into…

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Rhoda
  • Sep 03
Is Pinterest right for your business?
Branding and Marketing Digital and Social Media

Is Pinterest right for your business?

Pinterest is popular with people who are looking for inspiration and ideas mostly for hobbies, interests, and important events in their life like weddings, birthday parties, and even holiday OOTDs. Pinners, aka the fond users…

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Rhoda
  • Sep 02
The beginner’s cheatsheet on social media marketing
Branding and Marketing Digital and Social Media

The beginner’s cheatsheet on social media marketing

If you still believe that social media marketing is a fad that shouldn’t be taken seriously, you’re actually missing out on a lot of opportunities online. With the unstoppable and continually increasing use of various…

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Rhoda
  • Sep 01
A beginner’s guide to designing an effective social media workflow
Branding and Marketing Digital and Social Media

A beginner’s guide to designing an effective social media workflow

If you and your business are just entering the digital marketing space, you must have learned by now that social media marketing is more than just publishing a couple of random blog entries every week.

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Roxanne Bernadette M. Yabyabin
  • Aug 20
How to make the TikTok algorithm work for you
Digital and Social Media Influencer Engagement

How to make the TikTok algorithm work for you

Without a doubt, TikTok has become the social media platform to look out for when you want to consume viral content. With over 800 million active users worldwide, it’s definitely the It platform to check…

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Roxanne Bernadette M. Yabyabin
  • Aug 13
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Latest Posts

Three amazing social media campaign ideas and why they worked

Three amazing social media campaign ideas and why they worked

  • May 16, 2021
Do-It-For-Me (DIFM): The next evolution of the on-demand economy

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

  • April 5, 2021
How SG Budget 2021 helps SMEs and Startups in Singapore

How SG Budget 2021 helps SMEs and Startups in Singapore

  • March 12, 2021
The lady’s privilege for International Women’s Day

The lady’s privilege for International Women’s Day

  • March 8, 2021
Noteworthy Valentine’s Day Campaigns for 2021

Noteworthy Valentine’s Day Campaigns for 2021

  • March 3, 2021

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