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Public relations vs. marketing

How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help you differentiate between public relations and marketing. Definition Let’s begin with the most fundamental difference – definition. Marketing is associated…

Roxanne Bernadette M. Yabyabin

October 29, 2020

Branding and Marketing Digital and Social Media

Is Pinterest right for your business?

Pinterest is popular with people who are looking for inspiration and ideas mostly for hobbies, interests, and important events in their life like weddings, birthday parties, and even holiday OOTDs. Pinners, aka the fond users of the platform, scour through visual boards to find some helpful tips that will help their planning and decision making…

Rhoda

September 2, 2020

Branding and Marketing Digital and Social Media

The beginner’s cheatsheet on social media marketing

If you still believe that social media marketing is a fad that shouldn’t be taken seriously, you’re actually missing out on a lot of opportunities online. With the unstoppable and continually increasing use of various social media platforms across Asia and the Pacific region, we cannot discount the fact that social media is no longer…

Rhoda