Brand Identity | People's Inc. 360

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Brand Identity

Please try to fill up as much as you can. The required questions are a must, the rest are optional, but do try to answer those up as well.

Email *

Prefix

First Name *

Last Name *

Mobile number *Please include a valid mobile number so we are able to contact you. E.g. +65 8893 5368.

Company name *

Designation *

Business profile

Company or brand name *What is the name of your business exactly as you’d like it to appear in the design (e.g. People's Inc.)?

Business industry *

If answer was "Others" for the above question, do state here: *

What is your company's vision?

What does your business or product do? *

What character does your business or product have?

What problem do you aim to solve for your customer? *

Who are your three (3) main competitors? *

What do you like about their presence? *

What do you dislike about their brand identity? *

What product or service sets you apart from your competition? Why should your prospects buy from you or engage with you? *

What makes your business unique? *

How does your business interact with people? *

How would your business want to leave an impression to people? *

Is there a unique story behind your business or business name or logo?

What are the five (5) adjective or words that best describe your company? *

Do you need a (new) logo design?YesNo

Logo design preferences

Do you have a specific idea for your logo in mind? *If yes, please elaborate. If no, just answer no.

Logo reference(s)

Drag and Drop (or) Choose Files

(Optional) If you have a specific idea in mind, would be great if you can provide references.

What are the reasons you want a new logo? *If you have an existing logo, what about it do you not like?

What do you want your new logo to achieve? *

Is your tagline to appear with your logo on all of your brandings? *YesNoOthers

If answer was "Others" for the above question, do state here: *

Should the tagline appear at all times? *YesNoOthers

If answer was "Others" for the above question, do state here: *

Logo arrangement

Single lineSide by side - horizontalTop and bottom - verticalOthers

If answer was "Others" for the above question, do state here: *

What type of logo would you want for your brand? *Abstract logoMascot logoCombination logoEmblem logoLettermarkIcon logoWordmarkOpen to suggestions

Three (3) logos (it can be non-related to your industry) that inspires you *

Drag and Drop (or) Choose Files

What do you like best about the above-mentioned logos? *

Three (3) logos that you think are weak *

Drag and Drop (or) Choose Files

Why do you think it's weak? *

What message or emotion do you want your logo to convey to your target audience?

Design preferences

Colour(s) to use *Would be great if you can include the colour codes; otherwise, if possible, do upload the colour reference below.

Upload colour reference(s)

Drag and Drop (or) Choose Files

(Optional) However, would be good if you could include the colour code above or image of the colour reference.

Colour(s) not to use(Optional) But do include if you have colours you dislike.

Font type(s) to use(Optional) If you do not provide the font type of preference, we'll use what we deem fit. You can also describe the type of fonts you prefer, e.g. clean fonts, tailed fonts, etc.

Upload font type

Drag and Drop (or) Choose Files

(Optional) But if you have specific fonts, it'd be great if you can provide the font type.

Font preference(s)

SerifSlab serifSans serifScriptHandwrittenBlackletterYou can select more than one.

What words describe your brand? *

MasculineFeminineSimpleIntricateGreyColourfulConservativeExtravagantApproachableAuthoritativeNecessityLuxuryFunSeriousProfessionalCasualModernClassicSportyElegantExtremeSafeYou can select more than one.

What words do you want to avoid associating with your brand?

MasculineFeminineSimpleIntricateGreyColourfulConservativeExtravagantApproachableAuthoritativeNecessityLuxuryFunSeriousProfessionalCasualModernClassicSportyElegantExtremeSafeYou can select more than one.

Upload your company logo

No file chosen

Do you need a (new) brand identity? *YesNo

Brand identity preferences

Any dos and don'ts about the colour and other elements of the brand identity? *

Three (3) links of brands (relate or same industry) whose brand identity inspires you *

What do you like best about them? *

Using five (5) adjectives or short phrases, describe the above three (3) brands look and feel *

What is the purpose of this exercise? Why now?

What do you want to achieve?

What is your end goals?

If you have an existing brand identity, why is it not working for you? *If not, just answer no.

Share your current brand kit

No file chosen

Using five (5) adjectives or short phrases, describe your brand's desired look and feel *

Target audience (customer) preferences

Five (5) words that best describe your target audience *

How do you want customers to feel each time they interact with the business? *

Any market research about your ideal client or your product or business that you can share with us?

Target age group

13 to 1718 to 2425 to 3435 to 4445 to 5455 and above

Do you need a (new) business card design? *YesNo

Business card preferences

Business card arrangement *LandscapePortraitOpen to suggestionsOthers

If answer was "Others" for the above question, do state here: *

Other preferences that you would like to share?

Other references that you would like to share?

No file chosen

Abstract values

To answer the following questions, use your imagination to think of your brand in unique situations.

Describe your brand to a friend(Optional)

Describe its style(Optional)

What other brands would be your friends?(Optional)

Where would your brand hang out?(Optional)

What actor, actress or celebrity would be perfect to play your brand? Why?(Optional)

What kind of car would your brand be?(Optional)

What animal would represent your brand?(Optional)

What type of job does your brand do?(Optional)

Last words

Anything you would like to highlight or inform us?(Optional)

Please acknowledge that all information is accurate and we can proceed with your submission. *Yes - please proceed.No - I need time to edit.

Please note, we will not proceed until if you've selected "No - I need time to edit."

Please note, you can no longer edit this form once you've acknowledged "Yes - please proceed."

Thank you for taking the time to fill up this form.

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