Public Relations

Public Relations

Relevant press release or uncomplicated press release

A press release is the life blood of your content. It is direct information about your brand and what you have been doing. This is why it is very important that you master the art…

Feb 11

Branding and Marketing Public Relations

How to create compelling brand stories

The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re…

Roxanne Bernadette M. Yabyabin

Jan 19

Public Relations

Top public relations campaigns of 2020

Top PR Campaigns of 2020 2020 saw the pandemic wreak havoc throughout the world, the world of public relations and marketing included. We had to reframe our usual way of doing things to adapt to…

Roxanne Bernadette M. Yabyabin

Dec 22

Branding and Marketing Digital and Social Media Public Relations

Asian brands that went viral

Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that…

Roxanne Bernadette M. Yabyabin

Nov 28

Public Relations

How to ensure a good relationship with the media

Engaging media comes part and parcel with PR and marketing. Having a good working relationship with media is advantageous for any brand that’s constantly trying to get the word out. So how can you effectively…

Roxanne Bernadette M. Yabyabin

Nov 10

Branding and Marketing Public Relations

Public relations vs. marketing

How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help…

Roxanne Bernadette M. Yabyabin