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Public Relations

Relevant press release or uncomplicated press release
Public Relations

Relevant press release or uncomplicated press release

A press release is the life blood of your content. It is direct information about your brand and what you have been doing. This is why it is very important that you master the art…

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Joshua Manuel De Lara
  • Feb 11
  • 3 mins read
How to create compelling brand stories
Branding and Marketing Public Relations

How to create compelling brand stories

The best brand stories Brand stories are so much more than a PR or marketing tool. They reflect your identity. They tell what your brand is all about, where you come from, and where you’re…

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Hir Mehta
  • Jan 19
  • 3 mins read
Top public relations campaigns of 2020
Public Relations

Top public relations campaigns of 2020

Top PR Campaigns of 2020 2020 saw the pandemic wreak havoc throughout the world, the world of public relations and marketing included. We had to reframe our usual way of doing things to adapt to…

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Hir Mehta
  • Dec 22
  • 3 mins read
Asian brands that went viral
Branding and Marketing Digital and Social Media Public Relations

Asian brands that went viral

Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that…

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Hir Mehta
  • Nov 28
  • 3 mins read
How to ensure a good relationship with the media
Public Relations

How to ensure a good relationship with the media

Engaging media comes part and parcel with PR and marketing. Having a good working relationship with media is advantageous for any brand that’s constantly trying to get the word out. So how can you effectively…

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Hir Mehta
  • Nov 10
  • 4 mins read
Public relations vs. marketing
Branding and Marketing Public Relations

Public relations vs. marketing

How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help…

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Hir Mehta
  • Oct 29
  • 2 mins read

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