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  • Branding and Marketing Digital and Social Media
  • Aug 13

Instagram photo editing trends in 2020

Instagram photo editing trends in 2020

From its humble beginnings as a square format, filter-heavy photo platform, Instagram, now with over a billion users, has become an essential part of your social media marketing mix.

Around 100 million photos are published each day and because it is heavy on visuals, trends come and go quick on the platform. As such, creating a signature aesthetic for your brand is a great way to stand out and to capture your target audience.

Depending on your product or objective, here are some 2020 trends for your brand to try.

1. Up close and appetising

Who should try it: Food businesses

Apps to try: VSCO

Gone are the days of artfully refined shots of food that look too good to eat. Nowadays, authenticity is king on Instagram.

Often in close-up, food is now featured with a more vibrant and rustic look, just like it would when served up on your very own dining table.

Like this photo from NYT Cooking, make your photo look more appetizing with high contrast and saturation.

View this post on Instagram

"Wow! Truly 5 stars. The best crust I have ever managed at home. Pretty fool proof." Laura in the comments section ❤️s this Cheesy Pan Pizza recipe from Charlotte Rutledge, adapted by @tejalxrao. Link in bio. (Photo + styling: @gentlandhyers)

A post shared by NYT Cooking (@nytcooking) on Jun 29, 2020 at 7:15pm PDT

2. Au Naturel

Who should try it: Lifestyle brands

Apps to try: TouchRetouch, Adobe Lightroom, Afterlight

As mentioned, flawless feeds are a thing of the past. In 2020, consumers look for brands that are more genuine. As such, photos with some imperfections are more appealing.

Of course, make sure to start with a quality photo with good lighting in order to pull this off.

View this post on Instagram

Slouchy loungewear 🤝 summer evenings 📸 @radvxz (she/her) 🔎 adidas New Neutrals sweatshirt (1637259) and bottoms (1637293)

A post shared by MORE THAN FASHION (@asos) on Jul 2, 2020 at 3:45pm PDT

To add some variation, try to add some grain or light leaks to give a vintage or throwback vibe.

View this post on Instagram

Coming soon #TheBSeries . Performed exclusively for the #Burberry community, @Amaarae will be unveiling never-before-heard tracks and insights into the inspiration behind her music. Expect a unique blend of contemporary R&B and experimental neo-soul sound . Tune in on 17 April from 12pm BST . #BurberryGeneration

A post shared by Burberry (@burberry) on Apr 16, 2020 at 10:50am PDT

3. Pops of Color

Who should try it: Fashion and Make-up brands

Apps to try: TouchRetouch, Photoshop Express, Darkroom

A coordinated feed is still one of the best ways to catch your audience’s attention on Instagram. One way to do this is to experiment with monochrome touches on your photos.

Aside from making your feed look more uniformed and editorial, these touches are sure to make the individual photos “pop” on your consumer’s feeds.

View this post on Instagram

We know you love the all-natural shea butter and 24-hour hydration in our hand creams, but let’s talk scents. Emoji-vote for your fave fragrance below! Pink Citrus: 🍊 Pomegranate Raspberry: ❤️ Coconut: 🥥 Lavender: 💜 Eucalyptus: 🌿 • • • #eosawesome #sheabetter #handcream #makeitawesome #beauty #handcream #sheabetter #beautyroutine #skincare #skincareroutine #beautytips #selfcare #eosflavor #eosproducts #hydration

A post shared by eos Products (@eosproducts) on Jun 24, 2020 at 8:00am PDT

Similar to editing food photos, bump up the saturation but make sure to still keep the photo balanced.

4. Neon Shades

Who should try it: Fitness and fashion brands

Apps to try: Neon, Adobe Lightroom

Shows like Euphoria, Riverdale, and San Junipero jump-started the trend of incorporating neon hues on photos for a more retro vibe.

View this post on Instagram

calling at kittenkweens, spooky szn is here

A post shared by euphoria (@euphoria) on Oct 8, 2019 at 12:34pm PDT

You don’t need much editing to achieve this. However, you would need to position some lights near your subject to make the image look more cinematic. Improve your photos further by checking out apps like Neon for some colourful filters.

5. Collage

Who should try it: Publications and brands looking to target Gen Zs

Apps to try: Canva, Adobe Spark

Remember those days when scrapbooking was a thing? Now it’s making a comeback in digital, thanks in part to Gen Zs, who have been sharing more of their lives on this social media platform.

If you’ve got a graphic designer on your team, this is one of the trends where they could experiment the most.

Make it more fun by mixing it up with some of the editing styles above, like Neon Shades or even with other media such as illustrations!

View this post on Instagram

A post shared by euphoria (@euphoria) on Dec 11, 2019 at 7:38am PST

View this post on Instagram

@phumviphurit, @james and more of your playlist mainstays are performing at #OURIDENTITY 🙌 read more in our bio

A post shared by SCOUT (@scoutmagph) on May 18, 2020 at 10:00pm PDT

How your brand looks online is an important thing to consider in your social media strategy, especially in visual-driven ones such as Instagram.

Still not sure which trend is right for you? Make sure to keep up with what your target audience is into and try to find the perfect look that matches your brand based on their preference.

Adding your own touch to any of these could be your signature aesthetic for standing out and capturing your target audience. However, remember that authenticity is still key! Always keep in mind to stay true to your brand and your audience will definitely follow.

Solidify your branding and online strategy with some help from online solutions like PINC 360!

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