Visual content plays a major role in attracting new visitors and sustaining engagement from your audience. With people’s short attention span, you need to bring in images, and even videos, just to add variety to the usual blocks of text that your readers usually encounter on a website or anywhere in social media.

But with more and more brands capitalising on graphics to level up their digital branding game, you need to make sure that what you’re publishing will stand out from the rest.

How do you do this in the case of an infographic? Check out our tips and learn how you can improve your infographics that will translate to more engagement and conversions for your business.

Be relevant

There’s no point in releasing an infographic that is not timely nor doesn’t pique the interest of your audience. Before you go to the drawing board, make sure that you have a good topic in mind. You can check out the latest news and updates in the industry that your business falls into so that you can find a relevant topic for your infographic.

Watch that headline

Catchy and informative–this is how your infographic’s headline should be. Make sure that the one-liner, albeit short, provides the readers with a good idea on what the image is all about. It must not give away all details, though, in order to pique the curiosity of the readers and make them want to learn more.

Maintain a balance between the images and the text

Your infographic should be aesthetically pleasing and should maintain a good ratio between the images used and the text. Make sure the images complement the text and help the readers understand the content more.

Use an intuitive design

There’s nothing more annoying than not knowing where to read next. So make sure your infographic is organised enough and intuitively directs the readers where to read next. You can use numbers, flow elements, and other indicators to make your visual content easy to read.

Remember, visual content is not going anywhere! So you better keep up and stay in the game using our tips above. Make your infographics stand out to increase engagement and attract more audience to your brand.

Discover how to create effective web graphics at www.pinc360.com.