Fascinating Chinese New Year marketing strategies

Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns in Canada, United States, Australia and Europe, now observe this. With this, many companies are taking advantage to promote their…

Roxanne Bernadette M. Yabyabin

• January 26, 2021