People's Inc. 360
  • Telegram : t.me/pinc360
    • SG 🇸🇬 : +65 8893 5368
    • US 🇺🇸 : +1 415 888 5503
  • Start (Coming soon)
    • Start Your Business Take steps to take your passion to reality.
    • Build Your Store Build exactly the e-commerce website you want.
    • Sell Everywhere Sell wherever your customers are.
    • Market Your Business Find and sell to the right shoppers.
    • Manage Everything One dashboard for your business.
    • Store Owner Guide Start building your new online store.
  • Platform
    • Unify Website Solution Building a website is made simple.
      • Unify All-in-one website management.
      • Unify WordPress Hosting The fastest, easiest and best-supported WordPress hosting.
      • Elementor Build it all with the world’s leading drag-and-drop website builder.
      • Web Application Firewall (WAF) The first layer of defence.
      • DNS Management Secure, fast, reliable and cost-effective network services.
      • Email Hosting Free @yourdomain email accounts.
      • Cloning Duplicate your existing websites or our templates.
      • WordPress Migration Move your existing WordPress sites.
      • Access Unify Hub Manage all your websites in one place.
    • Unify Mobile App (Beta) Launch your native mobile app.
    • Digital and Social Media Increase online presence and engage audiences.
      • Content Creation Get content for your business.
      • Instagram Engagement Marketing Fully automated engagement service.
      • Instagram Loop Giveaway Drive growth with celebrity and influencer marketing.
      • Social Media Management Share your brand story on social media.
    • Lead Generation Curating cold prospects to high-quality leads.
      • Instagram Growth Marketing Grow your Instagram following and leads.
      • LinkedIn Lead Generation Curating cold prospects from LinkedIn to high-quality leads.
    • Influencer Engagement (Beta) Connecting brands and content creators.
    • Brand Feature Improve credibility when “as seen on” media.
    • Access Unify Hub
    • View All Platform Services
  • Cart
    • Checkout
  • Book A Demo
MY ACCOUNT
  • Branding and Marketing Digital and Social Media
  • Jan 25

Link better using LinkedIn

Link better using LinkedIn

Unbeknownst to some, you can actually win customers through professional social networking site, LinkedIn!

Gone are the days when LinkedIn was solely a space for jobseekers and headhunters. Now, you can market your services and win potential clients.

The big question is HOW? Here are some practical tips to answer that question.

It’s all about the summary

Make an excellent first impression with your summary. Start strong with a bold statement. Use keywords like a pro to make your profile search engine-friendly. Talk briefly about what your business has done, particularly its major achievements. You can also include your vision, the veritable of what’s next for your firm. When seamlessly put together, you will be ready to market your identity and value. All this is just the beginning!

Reach out

A well-made summary complete with an eye-catching professional photo is not enough. If you don’t do the heavy-lifting, your profile will be reduced to just a pleasing static page and nothing else. You have to personally reach out. Get the word out by starting a conversation with potential customers. LinkedIn comes with suggested conversation starters so you can utilise that. Also, be on the lookout for significant events: birthday, work anniversaries, job promotion, and so on. If you see a potential client celebrating a notable milestone, send them a greeting. LinkedIn provides various event-specific buttons that you can choose from. By reaching out, you go from being a static page to an actual live one that is actively engaging.

Substance

A beautifully-crafted LinkedIn page will all go to waste if you don’t know how to curate the content you share. Again, this adds to your value and identity. By looking at the content you share, prospective customers get the sense of what you stand for and what your business is all about. Connect them to what you do. Use articles that highlight the importance of your services. Don’t be too focused on form alone. The substance is more important.

Can it

To save you time and effort, it is beneficial to have canned messages that are ready to go. In other words, having pre-crafted notes to send to potential clients. Create a script for conversation starters, business intro, an invitation for a meeting, birthday and work anniversary greetings, and so on. A quick warning though: don’t just copy and paste. Use canned messages as a guide, not just a generic flyer that you can forward to all. If you want to win customers, your message still has to be specially customised for them. A canned message only serves as a template of sorts so you don’t have to constantly begin from scratch.

Go beyond

Ultimately, you have to persuade potential clients to go beyond LinkedIn. Have them check your website where you have a gallery of things you’ve done, the services you offer, and the stellar reviews you’ve received. Get them to say yes to receiving promotional updates via their preferred email address. Convince them to be part of your sales loop. By doing this, you can gauge the effectiveness of your engagement as well as the interest generated by your campaign. You can then use these data to sharpen your LinkedIn networking skills even further!

LinkedIn is a treasure trove of clients. In a way, it is a prime source of leads that you can use to your advantage. Try out some of these tips, win new clients, and grow your business! If you need help, drop us a line!

conversation customer LinkedIn professional profile update social media management social media profile template message

Related Posts

Three amazing social media campaign ideas and why they worked
Branding and Marketing

Three amazing social media campaign ideas and why they worked

As a marketer, social media campaigns are one of a few great ways to promote your brand or market your product or services. It’s for the best that you keep your social media content postings…

Edmund
  • May 16
Do-It-For-Me (DIFM): The next evolution of the on-demand economy
Digital and Social Media

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

DIFM (do-it-for-me) solutions have always existed as a viable business strategy as it utilises the scaling efficiency of leveraging on existing resources. When used strategically, combined with various DIY (do-it-yourself) tools, business owners will be…

Edmund
  • Apr 05

Post a Comment

Basket

Product categories

  • Academy (1)
  • Agency (9)
    • Branding and Marketing (5)
    • Digital and Social Media (4)
  • Platform (17)
    • Digital and Social Media (11)
    • Lead Generation (3)
    • Public Relations (1)
    • Technology Development (2)

Categories

Latest Posts

Three amazing social media campaign ideas and why they worked

Three amazing social media campaign ideas and why they worked

  • May 16, 2021
Do-It-For-Me (DIFM): The next evolution of the on-demand economy

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

  • April 5, 2021
How SG Budget 2021 helps SMEs and Startups in Singapore

How SG Budget 2021 helps SMEs and Startups in Singapore

  • March 12, 2021
The lady’s privilege for International Women’s Day

The lady’s privilege for International Women’s Day

  • March 8, 2021
Noteworthy Valentine’s Day Campaigns for 2021

Noteworthy Valentine’s Day Campaigns for 2021

  • March 3, 2021

Company

  • About Us Coming soon

Community

  • People's Inc.
  • People's Inc. Influence

Partners

  • Partner Programmes Beta
  • Affiliate Programme Beta
  • Reseller Programme Coming soon
  • Agency Programme Coming soon
  • Influencer Programme Coming soon

Resources

  • Blog
  • Forum Coming soon
  • Developers Coming soon
  • Knowledge Base Coming soon
  • Embed Tools Coming soon

Support

  • Help Desk Beta
  • Live Chat
  • Contact Us

Copyright © 2019-2023, People's Inc. 360 (PINC 360).
A company of People's Inc. (PINC). All rights reserved.
Designed by Royal Privileged.