How brands leverage on special holidays for marketing
Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage marketing on special holidays The big WHY Before we go any further, brands need to understand the value of holiday…
- December 26, 2020
Rising influencer categories in Singapore
Influencer marketing is alive and well in Singapore. In fact, there is an emerging group of influencers from various niches who have amassed thousands of followers among them. So what exactly are the rising influencer categories in Singapore? Read on to find out! Gain insights on the Influencers in Singapore Among the rising influencer categories…
- October 28, 2020
How to use Instagram hashtags to increase engagement
Are you getting a little frustrated that your amazing posts aren’t getting the love they deserve? Hashtags can definitely help increase your posts’ engagement and put your account on the digital map! Whether you just want to boost your account or want to get a headstart on digital marketing on Instagram, using hashtags is a…
- August 20, 2020
A beginner’s guide to designing an effective social media workflow
If you and your business are just entering the digital marketing space, you must have learned by now that social media marketing is more than just publishing a couple of random blog entries every week.
- August 20, 2020
Instagram photo editing trends in 2020
From its humble beginnings as a square format, filter-heavy photo platform, Instagram, now with over a billion users, has become an essential part of your social media marketing mix. Around 100 million photos are published each day and because it is heavy on visuals, trends come and go quick on the platform. As such, creating…
- August 13, 2020
Social media advertising – getting started
In the current pandemic situation, digital is the best way to reach your target audience. With everyone glued to their phones and laptop screens, social media advertising is the fastest way to reach them.
- August 8, 2020
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