Using influencer marketing to leverage Instagram
What do you get when you when you put a rapidly emerging trend, i.e. Influencer marketing with one of the biggest social media platforms i.e, Instagram? The end result is a completely new and unrecognisable marketing landscape from the future.
- April 17, 2019
5 significant trends in influencer marketing for 2019
It’s not news that influencer marketing has become one of the most prolific forms of marketing from the day social media was introduced. As information becomes increasingly accessible towards all levels of the public, marketers have wisened up and begun to integrate new and creative approaches to get their message across to members of the…
- April 3, 2019
5 examples of flawless advertising
Advertising is ubiquitous, and many may regard it as an intrusive and occasionally irritating form of marketing. While the adoption of social media has led adverts to evolve and become more and more sophisticated; making its mark as a form of marketing communications, it has definitely come a long way since its humble beginnings. However,…
- March 27, 2019
Creating a brand, is it as easy as it seems?
When you think of companies like Apple, Zara, or BMW for example. You’d instantly think of a few things once you hear those words; things like elegance, minimalist, luxurious etc. But the question really, is how did they effectively instil these associations into the minds of the average consumer; to create an overarching brand identity…
- March 20, 2019
Eyes open! Five digital marketing trends to look out for in 2019
Digital marketing arose as an alternative form of marketing in conjunction with, the advent of social media. Straying away from traditional practices and embracing a newfound way of marketing, it attempts to capture a target audience’s attention by using more nuanced and personalised forms of marketing practices as well as leveraging on the reach of…
- February 26, 2019
The five emails you need to convert leads to customers
In this day and age an infinite number of websites are popping out on a daily basis, it’s pretty hard for start-ups to gain a vast amount of visitors, let alone actual paying customers. Indeed, there’s no such thing as a free lunch; people don’t just waltz into your website and automatically purchase something without…
- January 25, 2019
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