When you think of companies like Apple, Zara, or BMW for example. You’d instantly think of a few things once you hear those words; things like elegance, minimalist, luxurious etc. But the question really, is how did they effectively instil these associations into the minds of the average consumer; to create an overarching brand identity which not only expresses themselves but also resonates with consumers at large.
Ranging from a brand strategy, to brand power. Looking at Apple, who is one of the most recognisable brands out there, let’s take a look at what they’ve and narrow it to a few factors.
As a marketer, social media campaigns are one of a few great ways to promote your brand or market your product or services. It’s for the best that you keep your social media content postings…
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A day where guys burn their savings like a bullet train and girls sharing about their unique Valentine date experiences on social media, Valentine’s Day is celebrated both on a personal and a corporate level. For most companies, grabbing consumer attention on this international day of romantic memories may result in lifetime customers coming back…
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