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Posts Tagged: branding
How typography can help you in your business?
Quick typography 101. It is the art of letter design and arrangement and through it, you can better get your message across. Here’s a quick guide on how typography can help you increase sales or…
- Nov 22
- 5 mins read
Colour psychology in marketing
Study after study shows that consumers are attracted primarily to the colour of advertisements. A deeper look into this topic reveals one glaring conclusion – that colours have psychological relevance where marketing is concerned. This…
- Oct 27
- 4 mins read
Experiential marketing campaigns in the new normal
Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out. Its premise is simple – create a fun and memorable…
- Oct 15
- 2 mins read
How to integrate Snapchat in your social media strategy
Hey, there. Easy on ruling out Snapchat from your social media marketing strategy. There are over 218 million active users on this popular platform as of January 2020, making it one of the top 15…
- Sep 15
- 3 mins read
Maximising the benefits of Instagram stories
Launched in 2016, Instagram Stories are posts that are either short clips or photos, which disappear from public view after 24 hours. They are usually used to give a person’s followers a sneak peek into…
- Sep 03
- 2 mins read
The design face-off: graphic designer vs client
When it comes to graphics and imagery needs, designers and clients know that their collaboration is essential in order to establish a polished brand look that’s reflective of the client’s business. But truth be told,…
- Aug 28
- 3 mins read
What is Facebook lookalike audience?
If you have been in the marketing scene, you know that it is essential to reach new people that might be interested in your product or service. New people mean new sales! And we all…
- Feb 11
- 2 mins read
Viral marketing? Here are 5 options for you!
Social media is a noisy place. Everyone on the platform is shouting something and a moment of calm does not exist in that atmosphere. How can your brand rise above the noise and make a…
- Jan 21
- 3 mins read
Marketing with memes: Using humour to engage customers
It’s the meme generation! That’s right. Sharing a meme takes the place of long-winded reactions to current issues. The wittier, the better. And the vast population of netizens are particularly good at matching the perfect…
- Jan 20
- 2 mins read
Why you should not pay for social fakes!
Do we like fakers? Nope. We see them everywhere, especially in the business world. Some laud your services and products but trash talk about them behind your backs. There are also business mates who ‘steal’…
- Nov 12
- 2 mins read
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How typography can help you in your business?
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