Noteworthy Valentine’s Day Campaigns for 2021
A day where guys burn their savings like a bullet train and girls sharing about their unique Valentine date experiences on social media, Valentine’s Day is celebrated both on a personal and a corporate level. For most companies, grabbing consumer attention on this international day of romantic memories may result in lifetime customers coming back…
- March 3, 2021
How to start a successful podcast
Podcasts have exploded in the last few years. In fact, in the US, over 90M Americans tune in to podcasts every month. This trend is real in other countries as well. This is why businesses should think about how to start a successful podcast and include this medium in an ever-growing number of ways to…
- December 28, 2020
How typography can help you in your business?
Quick typography 101. It is the art of letter design and arrangement and through it, you can better get your message across. Here’s a quick guide on how typography can help you increase sales or generally help in your business. From the subtitles of the head to the body designs, typography plays a significant role…
- November 22, 2020
Colour psychology in marketing
Study after study shows that consumers are attracted primarily to the colour of advertisements. A deeper look into this topic reveals one glaring conclusion – that colours have psychological relevance where marketing is concerned. This is why many businesses endeavour to capitalise on colour psychology in marketing because it works! What is colour psychology? Colour…
- October 27, 2020
Experiential marketing campaigns in the new normal
Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out. Its premise is simple – create a fun and memorable experience to forge a bond between the brand and the consumer. Some of the more recent campaigns that have gained…
- October 15, 2020
How to integrate Snapchat in your social media strategy
Hey, there. Easy on ruling out Snapchat from your social media marketing strategy. There are over 218 million active users on this popular platform as of January 2020, making it one of the top 15 social media platforms in the world. You know what that means. Snapchat is yet another arsenal that’ll help fire up…
- September 15, 2020
Maximising the benefits of Instagram stories
Launched in 2016, Instagram Stories are posts that are either short clips or photos, which disappear from public view after 24 hours. They are usually used to give a person’s followers a sneak peek into his or her life but over the years, it has evolved into a tool for businesses to boost their follower…
- September 3, 2020
The design face-off: graphic designer vs client
When it comes to graphics and imagery needs, designers and clients know that their collaboration is essential in order to establish a polished brand look that’s reflective of the client’s business. But truth be told, the journey towards achieving great design and a happy client is not all rainbows and roses. Sometimes, the creative interpretation…
- August 28, 2020
What is Facebook lookalike audience?
If you have been in the marketing scene, you know that it is essential to reach new people that might be interested in your product or service. New people mean new sales! And we all love widening our customer base. Today, the game has changed significantly with the arrival of social media. You can reach…
- February 11, 2020
Viral marketing? Here are 5 options for you!
Social media is a noisy place. Everyone on the platform is shouting something and a moment of calm does not exist in that atmosphere. How can your brand rise above the noise and make a statement that will get the attention of your audience? Making it VIRAL! What is viral content? It is content (video,…
- January 21, 2020
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