marketing tips | People's Inc. 360

Branding and Marketing

Noteworthy Valentine’s Day Campaigns for 2021

A day where guys burn their savings like a bullet train and girls sharing about their unique Valentine date experiences on social media, Valentine’s Day is celebrated both on a personal and a corporate level….

Mar 03

Branding and Marketing Digital and Social Media

Fascinating Chinese New Year marketing strategies

Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns…

Roxanne Bernadette M. Yabyabin

Jan 26

Branding and Marketing Creative and Design

Colour psychology in marketing

Study after study shows that consumers are attracted primarily to the colour of advertisements. A deeper look into this topic reveals one glaring conclusion – that colours have psychological relevance where marketing is concerned. This…

Roxanne Bernadette M. Yabyabin

Oct 27

Branding and Marketing Digital and Social Media

Experiential marketing campaigns in the new normal

Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out. Its premise is simple – create a fun and memorable…

Roxanne Bernadette M. Yabyabin

Oct 15

Branding and Marketing Influencer Engagement

Selecting brand influencers

How to choose the right influencers? Influencer marketing remains to be a force to reckon with. Engaging influencers give businesses the unique opportunity to tap into a vast network of potential clients and customers. Recent…

Roxanne Bernadette M. Yabyabin

Oct 13

Branding and Marketing

Getting the most from festive periods with influencer marketing

Halloween is just around the corner, and you know what this means… Apart from trick or treating, it’s the time of working with your favourite influencers and getting your messages out. So here are just…

Roxanne Bernadette M. Yabyabin

Oct 21

Branding and Marketing

What makes a good call to action (CTA)?

You’ve invested all your temporal and monetary resources into promoting your product/service, and you’ve successfully attracted new leads; everything is looking hunky-dory, so its time and money well spent. Except there’s one problem… no one…

Roxanne Bernadette M. Yabyabin

Oct 16

Branding and Marketing

Content syndication and what it can do for you

Creating daily or weekly content for a blog can be a bit of a tall order, and building an audience for a blog an even taller one. However, it goes without saying that one of…

Roxanne Bernadette M. Yabyabin

Sep 23

Branding and Marketing

Five traditional marketing ideas worth practicing in the digital age

Everything goes in a cycle, and some of the ideas that were considered “dated” are now seeing a resurgence in modern times. But these ideas are worth revisiting for a reason – they were practices…

Roxanne Bernadette M. Yabyabin

Sep 16

Branding and Marketing

How Influencer marketing can be incorporated for effective brand reach

Brand awareness and brand reach are but two of the many things which a successful business seeks. Given that influencers typically have a huge following consisting mostly of millennials, the rising trend of millennials looking…

Roxanne Bernadette M. Yabyabin