Noteworthy Valentine’s Day Campaigns for 2021
A day where guys burn their savings like a bullet train and girls sharing about their unique Valentine date experiences on social media, Valentine’s Day is celebrated both on a personal and a corporate level. For most companies, grabbing consumer attention on this international day of romantic memories may result in lifetime customers coming back…
- March 3, 2021
Fascinating Chinese New Year marketing strategies
Chinese New Year (CNY), commonly known as the Spring Festival, has been one of the world’s most celebrated events. Aside from Mainland China, multiple countries including Hong Kong, Singapore, Taiwan, and the Philippines, and Chinatowns in Canada, United States, Australia and Europe, now observe this. With this, many companies are taking advantage to promote their…
- January 26, 2021
Colour psychology in marketing
Study after study shows that consumers are attracted primarily to the colour of advertisements. A deeper look into this topic reveals one glaring conclusion – that colours have psychological relevance where marketing is concerned. This is why many businesses endeavour to capitalise on colour psychology in marketing because it works! What is colour psychology? Colour…
- October 27, 2020
Experiential marketing campaigns in the new normal
Experiential marketing campaigns in the new normal Experiential marketing has always been one of the coolest concepts when it comes to getting the word out. Its premise is simple – create a fun and memorable experience to forge a bond between the brand and the consumer. Some of the more recent campaigns that have gained…
- October 15, 2020
Selecting brand influencers
How to choose the right influencers? Influencer marketing remains to be a force to reckon with. Engaging influencers give businesses the unique opportunity to tap into a vast network of potential clients and customers. Recent marketing studies show that influencers have continued to be a significant source of revenue for many businesses. Some statistics show…
- October 13, 2020
Getting the most from festive periods with influencer marketing
Halloween is just around the corner, and you know what this means… Apart from trick or treating, it’s the time of working with your favourite influencers and getting your messages out. So here are just a few tips to let you get the best from this spooky festival.
- October 21, 2019
What makes a good call to action (CTA)?
You’ve invested all your temporal and monetary resources into promoting your product/service, and you’ve successfully attracted new leads; everything is looking hunky-dory, so its time and money well spent. Except there’s one problem… no one seems to be actually following through.
- October 16, 2019
Content syndication and what it can do for you
Creating daily or weekly content for a blog can be a bit of a tall order, and building an audience for a blog an even taller one. However, it goes without saying that one of the main benefits of content syndication is an increased audience and increased audience awareness.
- September 23, 2019
Five traditional marketing ideas worth practicing in the digital age
Everything goes in a cycle, and some of the ideas that were considered “dated” are now seeing a resurgence in modern times. But these ideas are worth revisiting for a reason – they were practices which held substance hence its resurgence, so here’s why certain traditional marketing ideas are making a comeback.
- September 16, 2019
How Influencer marketing can be incorporated for effective brand reach
Brand awareness and brand reach are but two of the many things which a successful business seeks. Given that influencers typically have a huge following consisting mostly of millennials, the rising trend of millennials looking up to influencers for lifestyle choices and opinions is becoming increasingly prevalent. Thus it is obvious that influencers wield the…
- September 12, 2019
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