SEO vs SMM, can you do without one or the other?
Search Engine Marketing (SEO) and Social Media Marketing (SMM) are two of the most important elements within your digital marketing strategy. While each practice has its merits, there is still the question of how relevant each one is to your strategy, and how does it fit into your digital marketing strategy. Diving deeper, it helps…
- September 4, 2019
Three hottest trends your marketing campaigns must ride on in 2019
As marketing trends come and go, there is always something new to be on the lookout for when having a digital strategy that is as impeccable as it can be. So here are five trends you should be on the lookout for which could bring plenty of benefits to your strategy.
- August 28, 2019
Should you focus on SEO or paid advertisements for your online marketing
The use of Search Engine Optimisation and Paid Ads have their own benefits. But oftentimes the benefits may not be obvious, and it takes some time to see it’s extent. One good way of gauging whether SEO or paid ads would suit your strategy is to understand your prospective customer base and then determining which…
- August 21, 2019
Here’s the main difference between keyword and demographic targeting
Ranking high on Search Engine Ranking Pages (SERP) is every website’s priority. To achieve that you’ll certainly need to consider what approach to take to achieve the best results, and two of the most common approaches are keyword targeting and demographic targeting. So what are the differences between the two?
- August 14, 2019
3 digital platforms essential to your marketing campaign in 2019
Digital marketing is as inescapable as having to go to work the next day, and with it comes the plethora of platforms to choose from. Thus making the choice of choosing the right platform a bit of an arduous one. But to make life a little easier, here are three essential platforms that you should…
- August 6, 2019
Why should you focus on marketing to the right crowd instead of targeting everyone
It goes without saying that marketing is a must within any business practice, an accompanying question would be – who do we market our services/products to? While it is tempting to get the word out to as many people as possible, it’s like placing bets on all the numbers of a roulette wheel – it…
- August 2, 2019
Why honesty triumphs over hype in marketing
When modern consumers have access to information on just about anything in the world – not to mention the ease of access, you would think twice from a business standpoint that the last thing you’d do is to pull the wool over your customer’s eyes. But the motive for employing honesty is deeper than that….
- July 23, 2019
Here’s what you should focus on to retain customer loyalty
The paradigm of customer loyalty has been an enduring one – have it, and you’ll see them returning to your doorstep. It is a subtle yet necessary tool for a business to have, as a customer’s loyalty holds an implicit effect towards a business as it could easily be a factor which may radically cause…
- July 16, 2019
Transactional marketing vs. relationship marketing in 2019
Every business needs a form of CRM, placing an emphasis on generating customer loyalty and forging solid emotion centric customer connections for a brand that can yield ongoing business, free word-of-mouth promotion and data feedback from customers who can potentially generate leads. But one potential downside to this is purely relational marketing alone may be…
- July 11, 2019
Using effective storytelling to create a compelling marketing campaign
In the recent decade, information has become so accessible to the point where you could find any information about almost anything you can think off. It’s a double-edged sword really; while – as a consumer – the convenience of being able to easily search for information means that your next purchase will be more informed,…
- July 9, 2019
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