marketing tips | PINC 360

Branding and Marketing

Why should you focus on marketing to the right crowd instead of targeting everyone

It goes without saying that marketing is a must within any business practice, an accompanying question would be – who do we market our services/products to? While it is tempting to get the word out…

Aug 02
2 mins read

Branding and Marketing

Why honesty triumphs over hype in marketing

When modern consumers have access to information on just about anything in the world – not to mention the ease of access, you would think twice from a business standpoint that the last thing you’d…

Edwin Ang

Jul 23
3 mins read

Digital and Social Media

Here’s what you should focus on to retain customer loyalty

The paradigm of customer loyalty has been an enduring one – have it, and you’ll see them returning to your doorstep. It is a subtle yet necessary tool for a business to have, as a…

Edwin Ang

Jul 16
3 mins read

Branding and Marketing

Transactional marketing vs. relationship marketing in 2019

Every business needs a form of CRM, placing an emphasis on generating customer loyalty and forging solid emotion centric customer connections for a brand that can yield ongoing business, free word-of-mouth promotion and data feedback…

Edwin Ang

Jul 11
4 mins read

Branding and Marketing

Using effective storytelling to create a compelling marketing campaign

In the recent decade, information has become so accessible to the point where you could find any information about almost anything you can think off. It’s a double-edged sword really; while – as a consumer…

Edwin Ang

Jul 09
5 mins read

Branding and Marketing Digital and Social Media

Why is a mission statement important?

Establishing goals and targets is a necessary step that any type of brand needs to prioritise from the very moment they start. Why is this? Because it’s like a road map: it gives you a…

Kevin Tanza

Jun 22
2 mins read

Branding and Marketing

What to consider when targeting an influencer

Influencer marketing is now rapidly becoming one of the most prolific ways of advertising as it expresses a tone of voice absent from traditional marketing practices – genuine, with a sense of authenticity that doesn’t…

Edwin Ang

Jun 18
2 mins read

Branding and Marketing

Getting the most from omni-channel marketing

Currently, the centre of the digital world is mainly focused on the personalisation of all content which users consume so that they receive a product according to their preferences, which leads to greater acceptance due…

Kevin Tanza

Jun 12
2 mins read

Branding and Marketing

Benefits of programmatic advertising

One of the most fascinating aspects of digital marketing is that it’s always in a constant state of development, improvement and evolution, so it’s pretty easy to find new and interesting tools for your brand’s…

Kevin Tanza