5 examples of flawless advertising
Advertising is ubiquitous, and many may regard it as an intrusive and occasionally irritating form of marketing. While the adoption of social media has led adverts to evolve and become more and more sophisticated; making its mark as a form of marketing communications, it has definitely come a long way since its humble beginnings. However,…
- March 27, 2019
Creating a brand, is it as easy as it seems?
When you think of companies like Apple, Zara, or BMW for example. You’d instantly think of a few things once you hear those words; things like elegance, minimalist, luxurious etc. But the question really, is how did they effectively instil these associations into the minds of the average consumer; to create an overarching brand identity…
- March 20, 2019
A comprehensive guide to social media auditing
You’ve established a foothold in the social media space with accounts across multiple platforms. Analytics show a good amount of traffic and engagement overall, revenue streams are reporting decent figures; everything seems fine and dandy. But is it really? Ideally, the next best thing to do is performing a social media audit. After all, it’s…
- March 13, 2019
What Facebook’s array of new updates mean for us
From humble beginnings as a social network within a university to a global network which now brings more than millions of individuals closer to each other at a time, Facebook has certainly experienced numerous updates throughout its existence. But the latest set of updates it brings to the table as of late could have an…
- March 6, 2019
Eyes open! Five digital marketing trends to look out for in 2019
Digital marketing arose as an alternative form of marketing in conjunction with, the advent of social media. Straying away from traditional practices and embracing a newfound way of marketing, it attempts to capture a target audience’s attention by using more nuanced and personalised forms of marketing practices as well as leveraging on the reach of…
- February 26, 2019
Influencer marketing is on the rise, here’s why
Snapchat, Instagram, YouTube and Facebook. Ask anyone, and they’ll tell you it’s a big part of their lives. The rise of social media in the late 2000s has graced us with an era of greater interconnectedness and accessibility to more information than ever. It has practically changed not only how we interact with each other,…
- February 14, 2019
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