Top public relations campaigns of 2020
Top PR Campaigns of 2020 2020 saw the pandemic wreak havoc throughout the world, the world of public relations and marketing included. We had to reframe our usual way of doing things to adapt to the so-called new normal. However, as history would show when time and time again when push comes to shove, forces…
- December 22, 2020
Asian brands that went viral
Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that went viral with amazing campaigns that captured the hearts and minds of audiences the world over. Viral Marketing Before going…
- November 28, 2020
How to ensure a good relationship with the media
Engaging media comes part and parcel with PR and marketing. Having a good working relationship with media is advantageous for any brand that’s constantly trying to get the word out. So how can you effectively engage potential mouthpieces that can help you widen your reach? Here are some pro-tips to ensure a good relationship with…
- November 10, 2020
Public relations vs. marketing
How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help you differentiate between public relations and marketing. Definition Let’s begin with the most fundamental difference – definition. Marketing is associated…
- October 29, 2020
Content syndication and what it can do for you
Creating daily or weekly content for a blog can be a bit of a tall order, and building an audience for a blog an even taller one. However, it goes without saying that one of the main benefits of content syndication is an increased audience and increased audience awareness.
- September 23, 2019
The five emails you need to convert leads to customers
In this day and age an infinite number of websites are popping out on a daily basis, it’s pretty hard for start-ups to gain a vast amount of visitors, let alone actual paying customers. Indeed, there’s no such thing as a free lunch; people don’t just waltz into your website and automatically purchase something without…
- January 25, 2019
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