public relations | People's Inc. 360

Public Relations

Top public relations campaigns of 2020

Top PR Campaigns of 2020 2020 saw the pandemic wreak havoc throughout the world, the world of public relations and marketing included. We had to reframe our usual way of doing things to adapt to…

Dec 22
3 mins read

Branding and Marketing Digital and Social Media Public Relations

Asian brands that went viral

Any business wants to go viral. Who wouldn’t want to have their name out there – shared and reshared countless times? Some brands have successfully achieved social media superstardom! Here are some Asian brands that…

Roxanne Bernadette M. Yabyabin

Nov 28
3 mins read

Public Relations

How to ensure a good relationship with the media

Engaging media comes part and parcel with PR and marketing. Having a good working relationship with media is advantageous for any brand that’s constantly trying to get the word out. So how can you effectively…

Roxanne Bernadette M. Yabyabin

Nov 10
4 mins read

Branding and Marketing Public Relations

Public relations vs. marketing

How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help…

Roxanne Bernadette M. Yabyabin

Oct 29
2 mins read

Branding and Marketing

Content syndication and what it can do for you

Creating daily or weekly content for a blog can be a bit of a tall order, and building an audience for a blog an even taller one. However, it goes without saying that one of…

Roxanne Bernadette M. Yabyabin

Sep 23
3 mins read

Branding and Marketing

The five emails you need to convert leads to customers

In this day and age an infinite number of websites are popping out on a daily basis, it’s pretty hard for start-ups to gain a vast amount of visitors, let alone actual paying customers. Indeed,…

Roxanne Bernadette M. Yabyabin