Being a brand management arm that utilises social media for branding, marketing, and public relations, PINC360 understands that content truly matters. What companies put out can spell the difference between a well-executed campaign and a complete disaster.
Here are five quick vets you MUST do before posting on social media before clicking POST!
Lend a pair of eyes
Invite another pair of eyes for a look-see. A proofreader or editor can ferret out the slightest of errors. With another set of eyes, you get to fine-tune your posts, preventing embarrassing spelling, grammatical, and typographical mistakes.
Take advantage of technology. There are so many tech tools online that can help you get your message right. From checking your grammar and syntax (Grammarly) to making sure you publish original content (Plagiarism Checker) to managing your social media content (PINC360), take full advantage of these online tech tools.
Put the audience first. User engagement is a major indicator of whether your social media campaign is successful or not. The key here is to be creative. Make your posts relevant by using different creative strategies such as humour and gamification. From posting well-vetted funny videos to starting an exciting promo with discounts and prizes to give away, the more engaging your post, the wider your reach will be.
Stick with your brand. Your social media posts must reflect your brand. Whether it be in a textual or visual format, each post must be distinctly YOURS. This is why way before you go into social media marketing, you must have already determined your style and the audience you want to target. All these will make up your so-called style guide.
Be up to date with the times
Be relevant. Your posts must be current and appealing to your audience. They must tell a story that people can relate to. Once you touch their hearts, everything else will pretty much follow.
The truth of the matter is, there are no shortcuts in running a noteworthy social media campaign. One has to go through the painstaking process of vetting the content to ensure that the post accurately reflects what it intends to convey. This is why more and more companies choose to engage the services of brand marketing agencies such as PINC360. As an innovative marketing-as-a-service (MaaS) company, we empower brands to effectively connect with their users through business insights and marketing and public relations automation tools. With us, you no longer have to sweat the small stuff.
Ask us about what we can do for you and your business!
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