What brings you here? It must be the interest to learn more about how to navigate your business in the social media atmosphere.
Feel right at home here because we are going to discuss the skills you need to possess or develop to manage your social media profile like a professional. With these tips, take some time to brush it up and you’ll be raking in followers, likes, and engagements.
In fact, we think you could be a great social media manager. But first, what does a social media manager do?
The job of a social media manager is simply to plan, implement, post and monitor the company’s social media platform (s), to increase brand awareness, improve marketing efforts and in return, bring in sales.
Basically, a marketing executive but in the area of social media. Yes, social media is such a broad and widely celebrated subject now that expertise is needed in this area.
The question remains, do you have what it takes to be a social media manager?
1. Are you strategic and meticulous?
To ensure your content reaches your target audience, you need to develop a strategic plan and be very meticulous in the execution of those plans. Without careful planning, you could give your competitors the upper hand!
We talk about the c of an active your social media page should be, but we also want to mention that the content has to be strategically planned according to seasons, times and fads.e
You also must know the tone of voice and direction of the business. If you are looking to project a casual tone of voice, don’t use serious and complicated words, if your brand targets professionals, your copy and images should reflect it. Your work supports your brand’s broader marketing goals, whether that’s building awareness or converting leads.
Therefore, be sure to work with strategies and look closely at how each campaign will be executed.
2. Can you deal with data?
Social media rakes up the numbers that we can see – because we are able to access insights on the data for each post, we can project what content our audience consumes and when they want it. It is a sneak peek into the future!
To be a great social media manager, you must be able to interpret the numbers and graphs. The ability to use these analytics to prove ROI (return of investments) and create meaningful social media reports are crucial.
Reading these numbers will give us clues and a clearer pathway on how to strategise and execute social media campaigns. You get to know more about our audience’s likes and dislikes. Because you know that, you can feed them with what they want, and that will increase their loyalty towards your brand.
3. Are you creative?
Creativity is power. Artificial intelligence can duplicate anything right now, but creativity – it is all in the human mind. To attract others, we need creativity. Think about merging different mediums together, from writing, design, photography, GIF to video.
What do you have that can capture the eyes, minds, and hearts of those who come across your content? Contrary to popular belief, creativity can be mastered through practice. If you think you are not a creative person, it is time to put your brain into practice.
Every social media manager is expected to create content that’s exciting, useful and buzz-worthy. One way to practice creativity is to build on the creativity of others; extrapolate, pivot and make in-roads on a certain idea, making it yours. You could also brainstorm new strategies and test them with your colleagues.
4. How good is your copywriting?
Social media may contain fewer words that the newspaper but it is still crucial to catch the audience’s attention. No matter what platform, words still need to be used to articulate the purpose of your brand.
To create a convincing social media copy, craft text that creates a great impact with a few words, includes a convincing a call-to-action, with a splatter of emojis to make it fun, avoiding typos at all costs.
Depending on your business, the tone of voice is also important. If you can tap into the audience’s emotional sentiments, half the battle is won because emotion drives engagement. Try using emotional language in your social media posts. Let it be clear, concise, compelling and credible – the four C’s.
Don’t forget to add hashtags to your posts as well. Hashtags optimise your post so those who are interested in the particular topic that you have hashtagged can view them.
5. Do you have an aesthetic eye?
Scroll through Instagram and you’ll see that profiles with aesthetically pleasing images have quite a lot of followers. This is why a social media manager should be in the know about the latest photo-editing trends and apply those that are suited to the brand. You should also be familiar with the basics of photography, video, and design.
Knowing the type of colour tint or filter to add can make a difference in your social media canvass. When users see it, they don’t only see a pretty picture – it also translates to professionalism and good taste.
Be sure to align your social media aesthetic to the personality and tone of your business.
Do you know what you want to accomplish with social media marketing? What is your strategy and what tools are you going to use to reach it? These pointers will guide you in creating the type of social media content you put out.
To test if it works, check your social media analytics. Work towards improving your content accordingly.
Start implementing these ideas into your social posts, and take pride in what you have done.
Because social media is an ever-developing landscape it is important to keep abreast of the changing times. If you find all of these too confusing, then leave your social media management woes to us. At PINC360, we help you increase your online presence while engaging with your audiences on social media.
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