Get started with a free 7 days trial Demo
  • My Account
    • Log In
    • Sign Up
People's Inc. 360
  • CALL : +65 8893 5368
    • Support : +65 8893 5368
    • Office : +65 8893 5368
    • Marketing : +65 8893 5368
  • Solutions
  • Platform
    • Digital and Social Media
      • Social Media Management Share your brand story on social media.
      • Content Creation Get content for your business.
      • Instagram Growth Marketing Grow your Instagram following and leads.
      • Social Media Dashboard Manage all your social media pages in one place.
    • Public Relations
      • Brand Feature Improve credibility when “as seen on” media.
    • Technology Development
      • WordPress Hub All-in-one WordPress site management.
      • WordPress Hosting Fast and secured WordPress hosting.
      • WordPress Mobile App WordPress-powered native mobile app.
      • Web Application Firewall (WAF) The first layer of defence.
      • Email Hosting Free @yourdomain email accounts.
      • DNS Management Secure, fast, reliable and cost-effective network services.
      • WordPress Cloning Duplicate your existing WordPress sites or our templates.
      • WordPress Migration Move your existing WordPress sites.
      • WordPress Dashboard Manage all your sites in one place.
    • View All Platform Services
  • Blog
    • Product Updates
    • Topics
      • Advertising
      • Branding and Marketing
      • Creative and Design
      • Cybersecurity
      • Digital and Social Media
      • Event Management
      • Influencer Engagement
      • Media Production
      • Public Relations
      • Talent Management
      • Technology Development
  • Cart
    • Checkout
CONTACT USSIGN UP
  • Branding and Marketing Digital and Social Media
  • Jan 20
  • 2 mins read

Marketing with memes: Using humour to engage customers

Marketing with memes: Using humour to engage customers

It’s the meme generation!

That’s right. Sharing a meme takes the place of long-winded reactions to current issues. The wittier, the better. And the vast population of netizens are particularly good at matching the perfect meme with any given topic.

This is the very reason why the marketing world is taking notice. Netflix film, Bird Box, is the perfect example of how memes can be a worthy addition to one’s marketing arsenal. Upon its release, a virtual infestation of Bird Box memes proliferated through social media. This was a major factor that contributed to the film’s success.

This meme trend is already palpable across official social pages of various industries. We’re talking about Disney, Amazon, Hyundai, Ruffles, even World of Warcraft. Memes have taken over and it’s high time that you also consider injecting memes in your social media marketing strategy!

Be mindful of your brand

While memes are excellent tools to generate interest, you can’t just use them indiscriminately. The first thing that you should consider before sharing a meme is if it reflects your brand. Yes, riding on the wave of a popular meme may work from time to time but not all the time. Your meme must still remain unique to your brand.

Ears on the ground

Just like any successful marketer, feeling the pulse of your target audience should come as second nature. The meme you decide to incorporate in your social media content should be aligned with what is current. That makes your post a lot more relevant and relatable.

Be original

Churning out the same meme over and over and over again gets old really fast. The best thing is to make your own cachet of memes. This way, you can just pick and choose which will go best with a particular campaign. Making your own memes also provides you the opportunity to have your own creation go viral. Wouldn’t that be a super cool thing?

Repurpose

At times, there are really good memes out there that you can repurpose to fit your brand’s narrative. Jumping on the bandwagon can also earn you publicity points. Be as witty and creative so you can still stand out,

Gamify

Your own target audience can be a vast resource of memes! Make it a contest with interesting prizes to generate more participation. You get to hit two birds with one stone. On one hand, you are engaging your customers while on the other, you stand the chance to receive awesome memes.


 

Do not underestimate the power of memes. With just one photo, you can say what you need to say. Are you looking to apply them to your social media content? We are cheering you on. If you need a little help, reach out to us at www.pinc360.com and we will be more than happy to extend our social media management services to you.

brand engagement branding digital marketing marketing memes original content relevant repurposing content social content

Related Posts

Noteworthy Valentine’s Day Campaigns for 2021
Branding and Marketing

Noteworthy Valentine’s Day Campaigns for 2021

A day where guys burn their savings like a bullet train and girls sharing about their unique Valentine date experiences on social media, Valentine’s Day is celebrated both on a personal and a corporate level….

Joshua Manuel De Lara
  • Mar 03
  • 3 mins read
Introduction to Instagram Professional Dashboard
Digital and Social Media

Introduction to Instagram Professional Dashboard

Instagram is known for being one of the most prominent apps in this day and age with approximately one billion unique active users every month. Over the years, there have been significant changes in Instagram….

Joshua Manuel De Lara
  • Feb 22
  • 2 mins read

Post a Comments

Basket

Currency Switcher

Product categories

  • Managed (9)
    • Blogging (4)
    • Brand Identity (5)
  • Platform (17)
    • Content Creation (6)
    • Instagram Growth Marketing (2)
    • Social Media Management (SMM) (8)
    • WordPress Hosting (1)

Categories

Latest Posts

Noteworthy Valentine’s Day Campaigns for 2021

Noteworthy Valentine’s Day Campaigns for 2021

  • March 3, 2021
  • 3 mins read
Introduction to Instagram Professional Dashboard

Introduction to Instagram Professional Dashboard

  • February 22, 2021
  • 2 mins read
2021 advertising trends

2021 advertising trends

  • February 18, 2021
  • 3 mins read
Chinese New Year 2021 special promotions

Chinese New Year 2021 special promotions

  • February 11, 2021
  • < 1 min read
Relevant press release or uncomplicated press release

Relevant press release or uncomplicated press release

  • February 11, 2021
  • 3 mins read

Company

  • About Us Coming soon

Community

  • People's Inc.
  • PINCfluence

Partners

  • Affiliate Programme Coming soon
  • Reseller Programme Coming soon

Resources

  • Blog
  • Forum Coming soon
  • Developers Coming soon
  • Knowledge Base Coming soon
  • Embed Tools Coming soon

Support

  • Help Desk Coming soon
  • Live Chat

Copyright © 2019-2021, People's Inc. 360 (PINC 360).
A company of People's Inc. (PINC). All rights reserved.
Designed by Royal Privileged.