Marketing with memes: Using humour to engage customers
It’s the meme generation!
That’s right. Sharing a meme takes the place of long-winded reactions to current issues. The wittier, the better. And the vast population of netizens are particularly good at matching the perfect meme with any given topic.
This is the very reason why the marketing world is taking notice. Netflix film, Bird Box, is the perfect example of how memes can be a worthy addition to one’s marketing arsenal. Upon its release, a virtual infestation of Bird Box memes proliferated through social media. This was a major factor that contributed to the film’s success.
This meme trend is already palpable across official social pages of various industries. We’re talking about Disney, Amazon, Hyundai, Ruffles, even World of Warcraft. Memes have taken over and it’s high time that you also consider injecting memes in your social media marketing strategy!
Be mindful of your brand
While memes are excellent tools to generate interest, you can’t just use them indiscriminately. The first thing that you should consider before sharing a meme is if it reflects your brand. Yes, riding on the wave of a popular meme may work from time to time but not all the time. Your meme must still remain unique to your brand.
Ears on the ground
Just like any successful marketer, feeling the pulse of your target audience should come as second nature. The meme you decide to incorporate in your social media content should be aligned with what is current. That makes your post a lot more relevant and relatable.
Churning out the same meme over and over and over again gets old really fast. The best thing is to make your own cachet of memes. This way, you can just pick and choose which will go best with a particular campaign. Making your own memes also provides you the opportunity to have your own creation go viral. Wouldn’t that be a super cool thing?
At times, there are really good memes out there that you can repurpose to fit your brand’s narrative. Jumping on the bandwagon can also earn you publicity points. Be as witty and creative so you can still stand out,
Your own target audience can be a vast resource of memes! Make it a contest with interesting prizes to generate more participation. You get to hit two birds with one stone. On one hand, you are engaging your customers while on the other, you stand the chance to receive awesome memes.
Do not underestimate the power of memes. With just one photo, you can say what you need to say. Are you looking to apply them to your social media content? We are cheering you on. If you need a little help, reach out to us at www.pinc360.com and we will be more than happy to extend our social media management services to you.
Three amazing social media campaign ideas and why they worked
As a marketer, social media campaigns are one of a few great ways to promote your brand or market your product or services. It’s for the best that you keep your social media content postings…
- May 16
Do-It-For-Me (DIFM): The next evolution of the on-demand economy
DIFM (do-it-for-me) solutions have always existed as a viable business strategy as it utilises the scaling efficiency of leveraging existing resources. When used strategically, combined with various DIY (do-it-yourself) tools, business owners can fully maximise…
- Apr 05
- Academy (1)
- Agency (9)
- Platform (20)
- Digital and Social Media (11)
- Lead Generation (3)
- Public Relations (1)
- Technology Development (5)
How SG Budget 2021 helps SMEs and Startups in Singapore
- March 12, 2021
The lady’s privilege for International Women’s Day
- March 8, 2021
Noteworthy Valentine’s Day Campaigns for 2021
- March 3, 2021