Get started with a free 7 days trial Demo
  • My Account
    • Log In
    • Sign Up
People's Inc. 360
  • Telegram : t.me/peoplesinc
    • SG 🇸🇬 : +65 8893 5368
    • US 🇺🇸 : +1 917 663 5080
  • Solutions
  • Platform
    • Start (Coming soon)
      • Start Your Business Take steps to take your passion to reality.
      • Build Your Store Build exactly the e-commerce website you want.
      • Sell Everywhere Sell wherever your customers are.
      • Market Your Business Find and sell to the right shoppers.
      • Manage Everything One dashboard for your business.
      • Store Owner Guide Building a new store on WooCommerce?
    • Digital and Social Media
      • Social Media Management Share your brand story on social media.
      • Content Creation Get content for your business.
      • Instagram Growth Marketing Grow your Instagram following and leads.
      • Instagram Loop Giveaway Drive growth with celebrity and influencer marketing.
      • Social Media Dashboard Manage all your social media pages in one place.
    • Public Relations
      • Brand Feature Improve credibility when “as seen on” media.
    • Technology Development
      • WordPress Hub All-in-one WordPress site management.
      • WordPress Hosting Fast and secured WordPress hosting.
      • WordPress Mobile App WordPress-powered native mobile app.
      • Web Application Firewall (WAF) The first layer of defence.
      • Email Hosting Free @yourdomain email accounts.
      • DNS Management Secure, fast, reliable and cost-effective network services.
      • WordPress Cloning Duplicate your existing WordPress sites or our templates.
      • WordPress Migration Move your existing WordPress sites.
      • WordPress Dashboard Manage all your sites in one place.
    • View All Platform Services
  • Blog
    • Product Updates
    • Topics
      • Advertising
      • Branding and Marketing
      • Creative and Design
      • Cybersecurity
      • Digital and Social Media
      • Event Management
      • Influencer Engagement
      • Media Production
      • Public Relations
      • Talent Management
      • Technology Development
  • Cart
    • Checkout
CONTACT USSIGN UP
  • Influencer Engagement
  • May 13
  • 2 mins read

How businesses can still engage influencers during COVID-19?

How businesses can still engage influencers during COVID-19?

Influencer marketing pre-pandemic was the thing.

There they are – regular, relatable folks with a major following helping brands soar to new heights just by the power of their words, photos, and, of course, social media.

And then, COVID-19 hit. Everything came to a screeching halt. Businesses were among the hardest hit and with them, lucrative influencer deals that failed to launch or are still in the works.

You would think that influencer marketing is all but over but one should never discount the resilience of the human spirit. Influencers and the audience have found a way to make it work despite such unnerving times.

How can businesses tap into influencer marketing in the time of COVID-19? (Drop us a message to learn more about our influencer marketing solution 😉.)

One, influencers are responding to the times. They know that businesses are struggling to keep afloat. That is why most of them are taking major pay cuts. It’s a win-win solution. On one hand, businesses can continue engaging influencers without sacrificing their financial health. On the other, influencers continue to have steady gigs and that’s a lot better than having none.

Second, influencers are switching to inspiration. Understandably, amid pandemic-induced difficulties, businesses want to be sensitive with the content they deliver. The good news is influencers have been incredibly successful in this front. They have used their platforms to raise funds in support of front-liners or to inspire people to stay safe at home. This is yet another avenue where businesses can engage in influencer marketing without ramming their products down the throats of a wary audience.

Finally, with millions of people quarantining at home, social media and e-commerce engagement is at an all-time high. This is where influencer marketing comes in. By utilising its power, you can widen your reach. With one photo and a great caption that goes along with it, you will be able to get the word out almost instantly.

All’s not lost when it comes to influencer marketing. Yes, there may be a lot of challenges that we currently face but with them are opportunities as well.

Not sure how to start? At PINC 360, we provide the influencer engagement as one of our marketing solutions. Connect with us to find out more.

Keep your chin up as better days are ahead!

digital marketing influencer marketing influencers pinc pinc360 social media social media management social media marketing

Related Posts

Types of influencer campaigns
Digital and Social Media Influencer Engagement

Types of influencer campaigns

The power of influencer marketing campaigns can no longer be denied. Through their pull in social media space, businesses can reach a wide range of audience with one well-crafted campaign. Here are excellent types of…

Hir Mehta
  • Dec 08
  • 2 mins read
The most creative event concepts
Event Management Influencer Engagement

The most creative event concepts

Due to the pandemic, 2020 has been a tough year for the events industry. However, with these creative event concepts adjusted to fit the times, you will definitely pull it off much to the benefit…

Hir Mehta
  • Nov 16
  • 3 mins read

Post a Comments

Basket

Currency Switcher

Product categories

  • Managed (9)
    • Blogging (4)
    • Brand Identity (5)
  • Platform (17)
    • Content Creation (6)
    • Instagram Growth Marketing (2)
    • Social Media Management (SMM) (8)
    • WordPress Hosting (1)

Categories

Latest Posts

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

Do-It-For-Me (DIFM): The next evolution of the on-demand economy

  • April 5, 2021
  • 3 mins read
How SG Budget 2021 helps SMEs and Startups in Singapore

How SG Budget 2021 helps SMEs and Startups in Singapore

  • March 12, 2021
  • 19 mins read
The lady’s privilege for International Women’s Day

The lady’s privilege for International Women’s Day

  • March 8, 2021
  • < 1 min read
Noteworthy Valentine’s Day Campaigns for 2021

Noteworthy Valentine’s Day Campaigns for 2021

  • March 3, 2021
  • 3 mins read
Introduction to Instagram Professional Dashboard

Introduction to Instagram Professional Dashboard

  • February 22, 2021
  • 2 mins read

Company

  • About Us Coming soon

Community

  • People's Inc.
  • PINCfluence

Partners

  • Affiliate Programme Coming soon
  • Reseller Programme Coming soon

Resources

  • Blog
  • Forum Coming soon
  • Developers Coming soon
  • Knowledge Base Coming soon
  • Embed Tools Coming soon

Support

  • Help Desk Coming soon
  • Live Chat

Copyright © 2019-2021, People's Inc. 360 (PINC 360).
A company of People's Inc. (PINC). All rights reserved.
Designed by Royal Privileged.