Influencer marketing pre-pandemic was the thing.
There they are – regular, relatable folks with a major following helping brands soar to new heights just by the power of their words, photos, and, of course, social media.
And then, COVID-19 hit. Everything came to a screeching halt. Businesses were among the hardest hit and with them, lucrative influencer deals that failed to launch or are still in the works.
You would think that influencer marketing is all but over but one should never discount the resilience of the human spirit. Influencers and the audience have found a way to make it work despite such unnerving times.
How can businesses tap into influencer marketing in the time of COVID-19? (Drop us a message to learn more about our influencer marketing solution 😉.)
One, influencers are responding to the times. They know that businesses are struggling to keep afloat. That is why most of them are taking major pay cuts. It’s a win-win solution. On one hand, businesses can continue engaging influencers without sacrificing their financial health. On the other, influencers continue to have steady gigs and that’s a lot better than having none.
Second, influencers are switching to inspiration. Understandably, amid pandemic-induced difficulties, businesses want to be sensitive with the content they deliver. The good news is influencers have been incredibly successful in this front. They have used their platforms to raise funds in support of front-liners or to inspire people to stay safe at home. This is yet another avenue where businesses can engage in influencer marketing without ramming their products down the throats of a wary audience.
Finally, with millions of people quarantining at home, social media and e-commerce engagement is at an all-time high. This is where influencer marketing comes in. By utilising its power, you can widen your reach. With one photo and a great caption that goes along with it, you will be able to get the word out almost instantly.
All’s not lost when it comes to influencer marketing. Yes, there may be a lot of challenges that we currently face but with them are opportunities as well.
Not sure how to start? At PINC 360, we provide the influencer engagement as one of our marketing solutions. Connect with us to find out more.
Keep your chin up as better days are ahead!
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