Posts by: Roxanne Bernadette M. Yabyabin
How to use Instagram hashtags to increase engagement
Are you getting a little frustrated that your amazing posts aren’t getting the love they deserve? Hashtags can definitely help increase your posts’ engagement and put your account on the digital map! Whether you just…
A beginner’s guide to designing an effective social media workflow
If you and your business are just entering the digital marketing space, you must have learned by now that social media marketing is more than just publishing a couple of random blog entries every week.
How to make the TikTok algorithm work for you
Without a doubt, TikTok has become the social media platform to look out for when you want to consume viral content. With over 800 million active users worldwide, it’s definitely the It platform to check…
Instagram photo editing trends in 2020
From its humble beginnings as a square format, filter-heavy photo platform, Instagram, now with over a billion users, has become an essential part of your social media marketing mix. Around 100 million photos are published…
Facebook Pages vs. Facebook Groups
Facebook is an astoundingly great place to grow your business. It’s a network of literally billions of people, and if you do it right, a good chunk of this huge online population will be receptive…
Social media advertising – getting started
In the current pandemic situation, digital is the best way to reach your target audience. With everyone glued to their phones and laptop screens, social media advertising is the fastest way to reach them.
Four easy tips to make an effective Facebook Live event
Doing a Facebook Live event is easily one of the most effective ways to build a stronger brand. Not only do you get a wider reach, but you also get instant feedback from your followers,…
Our favourite Friendship Day posts from around the world!
Digital marketing is not only constantly evolving, but examples of superb campaigns are accessible to marketers everywhere through the internet. Creating your own stand-out campaign can be as simple as turning to online examples for…
6 customer retention strategies for your business
Most new businesses find themselves all too obsessed with lead generation and acquiring new customers. Of course, getting the word out and finding new customers is important to organic growth, but keeping them as customers…
Getting the most from festive periods with influencer marketing
Halloween is just around the corner, and you know what this means… Apart from trick or treating, it’s the time of working with your favourite influencers and getting your messages out. So here are just…
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