How to generate leads using digital platforms
How to generate leads using digital platforms Generating leads is one of the main strategies in digital marketing. It’s a killing two birds with one stone situation. Through lead generation, not only will you increase brand awareness, but you can also widen your pool of potential clients. This is the precise reason why marketers online…
- December 10, 2020
6 customer retention strategies for your business
Most new businesses find themselves all too obsessed with lead generation and acquiring new customers. Of course, getting the word out and finding new customers is important to organic growth, but keeping them as customers is the key factor in generating an additional profit and growing your brand.
- July 2, 2020
What is Facebook lookalike audience?
If you have been in the marketing scene, you know that it is essential to reach new people that might be interested in your product or service. New people mean new sales! And we all love widening our customer base. Today, the game has changed significantly with the arrival of social media. You can reach…
- February 11, 2020
Viral marketing? Here are 5 options for you!
Social media is a noisy place. Everyone on the platform is shouting something and a moment of calm does not exist in that atmosphere. How can your brand rise above the noise and make a statement that will get the attention of your audience? Making it VIRAL! What is viral content? It is content (video,…
- January 21, 2020
Introducing your business to Instagram Live
We have Instagram posts, Instagram Stories and now Instagram LIVE! Instagram LIVE is a part of Instagram Stories – an option that allows users to stream videos to their followers in real-time. It’s not something really new, we have seen them on Facebook – but don’t stop reading just yet, because there are some amazing…
- December 8, 2019
The benefits of A/B testing your social media campaigns
Maybe version 1 works best, maybe version 2 may be slightly better, but you’re on the fence about which realistically yields good results. A/B testing is the practice of using different variations of online experience to determine which performs better by presenting each version to users at random and then analyzing the results. It’s a…
- July 2, 2019
Creating effective social media bios to attract visitors
A social media bio can be likened to a resumé or any piece of introductory document. It has to be clear, concise, coherent, and not to mention it should also be easy on the eye and appealing enough to any new visitors. But would make a visitor stay? It’s common knowledge to everyone, but sometimes…
- April 10, 2019
Creating a social media campaign that resonates with Gen Z
The advent of social media has brought with it an unparalleled amount of access to information than we’ve ever had before, and experiencing this influx of information is a cohort of users nicknamed “iGeneration”, “Gen Tech” or “Digital Natives”. Regardless of what they’re called, Generation Z – born 1997 or later – wields a power…
- February 4, 2019
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