3 digital platforms essential to your marketing campaign in 2019
Digital marketing is as inescapable as having to go to work the next day, and with it comes the plethora of platforms to choose from. Thus making the choice of choosing the right platform a bit of an arduous one. But to make life a little easier, here are three essential platforms that you should…
- August 6, 2019
Why should you focus on marketing to the right crowd instead of targeting everyone
It goes without saying that marketing is a must within any business practice, an accompanying question would be – who do we market our services/products to? While it is tempting to get the word out to as many people as possible, it’s like placing bets on all the numbers of a roulette wheel – it…
- August 2, 2019
Why honesty triumphs over hype in marketing
When modern consumers have access to information on just about anything in the world – not to mention the ease of access, you would think twice from a business standpoint that the last thing you’d do is to pull the wool over your customer’s eyes. But the motive for employing honesty is deeper than that….
- July 23, 2019
Pros and cons embracing automation for brand awareness campaigns
Nowadays, everyone is throwing around words like artificial intelligence and machine learning, so much to the point since it’s digital, we should automate whatever we can. The question here is, can automation be adapted into brand awareness campaigns which are usually front-end person-to-person intensive?
- July 20, 2019
Here’s what you should focus on to retain customer loyalty
The paradigm of customer loyalty has been an enduring one – have it, and you’ll see them returning to your doorstep. It is a subtle yet necessary tool for a business to have, as a customer’s loyalty holds an implicit effect towards a business as it could easily be a factor which may radically cause…
- July 16, 2019
Transactional marketing vs. relationship marketing in 2019
Every business needs a form of CRM, placing an emphasis on generating customer loyalty and forging solid emotion centric customer connections for a brand that can yield ongoing business, free word-of-mouth promotion and data feedback from customers who can potentially generate leads. But one potential downside to this is purely relational marketing alone may be…
- July 11, 2019
Using effective storytelling to create a compelling marketing campaign
In the recent decade, information has become so accessible to the point where you could find any information about almost anything you can think off. It’s a double-edged sword really; while – as a consumer – the convenience of being able to easily search for information means that your next purchase will be more informed,…
- July 9, 2019
What to consider when running your next social media campaign
If you’re looking to get the word out or if you’re looking to build your audience, then it’s only natural that a social media campaign is one of your options. However, as good an idea it may sound, there’s always considerations to think about when it comes to running a social media campaign tailored for…
- July 5, 2019
User experience, it’s more significant than it seems
One of the words you’d hear being used quite frequently – user experience, or UX. User experience is, according to the Oxford Journal, UX is all about “the improvement of customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” While there are no objective standards…
- June 26, 2019
Why is a mission statement important?
Establishing goals and targets is a necessary step that any type of brand needs to prioritise from the very moment they start. Why is this? Because it’s like a road map: it gives you a sense of direction and a greater understanding of what is that you want to achieve through your brand–it’s a vital…
- June 22, 2019
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