What to consider when running your next social media campaign
If you’re looking to get the word out or if you’re looking to build your audience, then it’s only natural that a social media campaign is one of your options. However, as good an idea it may sound, there’s always considerations to think about when it comes to running a social media campaign tailored for…
- July 5, 2019
The benefits of A/B testing your social media campaigns
Maybe version 1 works best, maybe version 2 may be slightly better, but you’re on the fence about which realistically yields good results. A/B testing is the practice of using different variations of online experience to determine which performs better by presenting each version to users at random and then analyzing the results. It’s a…
- July 2, 2019
User experience, it’s more significant than it seems
One of the words you’d hear being used quite frequently – user experience, or UX. User experience is, according to the Oxford Journal, UX is all about “the improvement of customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” While there are no objective standards…
- June 26, 2019
Benefits of programmatic advertising
One of the most fascinating aspects of digital marketing is that it’s always in a constant state of development, improvement and evolution, so it’s pretty easy to find new and interesting tools for your brand’s promotion and one of the biggest tendencies in recent times has been the rise of programmatic advertising. Programmatic advertising is…
- June 1, 2019
The most common social media clichés
We all know that social media has become the main digital marketing source for people and brands, but that doesn’t mean that mistakes or clichés aren’t common – we are talking about platforms that are in a constant state of updates and changes, so it’s only natural that people can fall behind if they don’t…
- May 25, 2019
Is it worth switching to an Instagram creator profile?
The newest thing to come out of Instagram’s front door is the Instagram Creator profile. It is essentially a tool for Instagram influencers; allowing them to what they do best – influencer marketing – with a greater level of nuance and precision.
- May 22, 2019
What are Instagram highlight covers
Instagram is becoming much more popular each day and this is a trend that has been going on for a couple of years now, so it’s not surprising to see a lot more brands getting interested in seizing this platform to reach a wider audience and gain a lot more relevance online. And one of…
- May 18, 2019
A quick guide to increasing social media engagement
It’s here, it’s there, it’s everywhere. Social media has undoubtedly woven itself into the very fabric of our lives and it has since become a platform we use to catch up on the latest news and updates, or to mindlessly keep scrolling down just to kill time. But the ubiquity of social media transcends itself,…
- May 9, 2019
Getting the most out of Instagram as an Instagram creator
Recently, Facebook has published a guide on assisting Instagram creators to get the most out of the platform. While it’s safe to assume that most creators out there already have a good command of the platform, it is worth noting how the finer details and nuances of the platform could affect IG creators. It comes…
- April 30, 2019
5 significant trends in influencer marketing for 2019
It’s not news that influencer marketing has become one of the most prolific forms of marketing from the day social media was introduced. As information becomes increasingly accessible towards all levels of the public, marketers have wisened up and begun to integrate new and creative approaches to get their message across to members of the…
- April 3, 2019
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